PR Newswire
Encyclopedia
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
firms and non-governmental organizations to deliver news and multimedia content. Recipients include the media, consumers and investors who access the content via the Web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...
, RSS
RSS
-Mathematics:* Root-sum-square, the square root of the sum of the squares of the elements of a data set* Residual sum of squares in statistics-Technology:* RSS , "Really Simple Syndication" or "Rich Site Summary", a family of web feed formats...
E-mail
Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...
, satellite, equities terminals (such as Bloomberg and Reuters), and direct feeds into newsroom editorial systems. The headquarters are in Lower Manhattan
Lower Manhattan
Lower Manhattan is the southernmost part of the island of Manhattan, the main island and center of business and government of the City of New York...
, New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
.
Public corporations in the United States, United Kingdom, Canada, and other nations, use PR Newswire as a method of reaching the investment and financial news community with important news and announcements, thus achieving the standard of "simultaneous disclosure" required by financial markets and regulatory agencies.
Headquartered in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, PR Newswire has offices in 16 countries and sends news to outlets in 135 countries. The company has several brands and services that include ProfNet
ProfNet
A subsidiary of PR Newswire, ProfNet is an online community of communications professionals made to provide reporters access to expert sources. ProfNet was founded in 1992 and acquired by PR Newswire in 1996...
, eWatch
EWatch
eWatch, acquired by PR Newswire in 2000, was founded in 1995 as an automated service to monitor Web sites, chat rooms, Usenet groups, Web publications, online service forums and investor message boards for mentions of a specific organization, issue, product or service...
, MEDIAtlas, MultiVu, U.S. Newswire, Vintage Filings, MediaRoom and MediaSense. It also has agreements with global news agencies such as Bloomberg
Bloomberg L.P.
Bloomberg L.P. is an American privately held financial software, media, and data company. Bloomberg makes up one third of the $16 billion global financial data market with estimated revenue of $6.9 billion. Bloomberg L.P...
, the Associated Press
Associated Press
The Associated Press is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staff journalists...
, Dow Jones and Thomson Reuters
Thomson Reuters
Thomson Reuters Corporation is a provider of information for the world's businesses and professionals and is created by the Thomson Corporation's purchase of Reuters Group on 17 April 2008. Thomson Reuters is headquartered at 3 Times Square, New York City, USA...
to send information directly to newsrooms worldwide. PR Newswire is also partner with the African Press Organization
African Press Organization
Based in Dakar , the African Press Organization - APO is the leading press release wire in Africa, and the global leader in media relations related to Africa....
. PR Newswire is a subsidiary of United Business Media
United Business Media
UBM plc is a magazine publisher, news distributor and events organiser providing business information services principally to the technology, healthcare, media, automotive and financial services industries...
Limited of London.
History
In 1954, PR Newswire was the first to create a system for electronic distribution of news releases. Prior to its establishment, companies issuing press releases to the New York media had to messenger, dictate or mail individual copies of their news releases to the city’s daily newspapers and news services. With PR Newswire, companies could send a single copy of their release to PR Newswire's newsroom, where it would be simultaneously transmitted to the city's major media points.PR Newswire was later sold to Western Union, which had provided the telecommunications lines and teleprinters that supported the service.
PR Newswire created Investors Research Wire in 1965, which disseminated corporate news releases directly to brokerage firms and financial analysts. In 1967, the company acquired the local Los Angeles wire service.
In 1972, PR Newswire began using electronic terminals for copyediting.
In 1978, the company went digital with the adoption of the Associated Press
Associated Press
The Associated Press is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staff journalists...
' computerized message handling and transmission system.
In 1982, the company was purchased by United Newspapers plc (today known as United Business Media
United Business Media
UBM plc is a magazine publisher, news distributor and events organiser providing business information services principally to the technology, healthcare, media, automotive and financial services industries...
Limited) of London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
In 1982, PR Newswire expanded its presence through acquisitions, beginning with the purchase of Philadelphia-based Mediawire in 1983. By the end of the 1980s, many U.S. dailies and financial institutions took PR Newswire directly into their internal information systems. PR Newswire also began archiving news releases on electronic databases, including NEXIS (now LexisNexis
LexisNexis
LexisNexis Group is a company providing computer-assisted legal research services. In 2006 it had the world's largest electronic database for legal and public-records related information...
).
In 1996, PR Newswire began releasing news directly to consumers via the Web with the launch of www.prnewswire.com.
In 2001, PR Newswire issued the first Multimedia News Release for Touchstone Pictures promoting the film, "Pearl Harbor." The Multimedia News Release was the first press release to include b-roll, soundbites, high resolution images, and film trailer. Many refer to the Multimedia News Release as a [Social Media Press Release] or [Social Media Release].
In 2002, PR Newswire started MultiVu, its own broadcast and multimedia production company, to create and deliver video/audio news releases, multimedia news releases, satellite and radio media tours, public service announcements, electronic multimedia kits and Web video.
In October 2006, PR Newswire acquired U.S. Newswire from Medialink
Medialink
Medialink is a media representation company based in Ireland.Medialink was created in 1989, the company has worked with some Republic of Ireland and United Kingdom newspaper and magazine publishers...
.
In February 2006, PR Newswire began adding social media links to every press release issued. PR Newswire began with del.icio.us and later added Digg, Reddit, Newsvine and StumbleUpon.
In January 2007, PR Newswire began including links to Technorati
Technorati
Technorati is an Internet search engine for searching blogs. By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media...
allowing readers to track online conversations in the blogosphere directly from press releases on http://www.prnewswire.com. PR Newswire later added functionality enabling readers to blog about each press release with one click on Blogger or Wordpress.
In April 2007, PR Newswire acquired the privately held Vintage Filings company.
In August 2007, PR Newswire acquired Notilog.
In Jan 2008, PR Newswire acquired Hispanimark,LLC and its subsidiaries, Hispanic PR Wire (http://www.hispanicprwire.com) and Hispanic Digital Network (http://www.hdnweb.com).
In November 2008, PR Newswire acquired full rights to Xinhua PR Newswire, effectively renaming it PR Newswire Asia.
In December 2008, PR Newswire moved its NY corporate headquarters from midtown Manhattan downtown to 350 Hudson Street.
In mid-2009, PR Newswire acquired The Fuel Team (http://www.thefuelteam.com)
September 2009, PR Newswire launched its new website at http://www.prnewswire.com
In the year 2010, PR Newswire is looking to set up and expand in the Indian market. Partnered with Livemango
Livemango
LiveMango is an online press release distribution service in India that was setup to publish and promote press releases and company news. It distributes news releases and other prepared publicity to the news media and public for the benefit of its members or clients, including Indian businesses, PR...
- an Indian Press Release Publisher as distribution partner.