Oxydol
Encyclopedia
Oxydol is the name of a laundry detergent
sold in the United States
and in the United Kingdom
. It was created in 1914. Purchased by Procter & Gamble
in 1927, it was P&G's first detergent. In the 1930s, Oxydol was the sponsor of the Ma Perkins
radio show, considered the first soap opera
. As Oxydol sponsorship put the soap in "soap opera". P&G sold the brand in 2000 to Redox Brands
, a marketing company founded by former Procter & Gamble employees. Redox Brands was merged into CR Brands
in 2006.
Laundry detergent
Laundry detergent, or washing powder, is a substance that is a type of detergent that is added for cleaning laundry. In common usage, "detergent" refers to mixtures of chemical compounds including alkylbenzenesulfonates, which are similar to soap but are less affected by "hard water." In most...
sold in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. It was created in 1914. Purchased by Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
in 1927, it was P&G's first detergent. In the 1930s, Oxydol was the sponsor of the Ma Perkins
Ma Perkins
Ma Perkins is an American radio soap opera which was heard on NBC from 1933 to 1949 and on CBS from 1942 to 1960. Between 1942 and 1949, the show was heard simultaneously on both networks...
radio show, considered the first soap opera
Soap opera
A soap opera, sometimes called "soap" for short, is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming. The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble,...
. As Oxydol sponsorship put the soap in "soap opera". P&G sold the brand in 2000 to Redox Brands
Redox Brands
Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble . The company's first product was Oxydol brand purchased from P&G. P&G would continue manufacture Oxydol and provide back office...
, a marketing company founded by former Procter & Gamble employees. Redox Brands was merged into CR Brands
CR Brands
CR Brands is a consumer goods company formed in 2006 by Allied Capital through a merger of two of its subidiaries.-History:Allied Capital acquired ChemPro, Inc., in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands...
in 2006.