History

It was originally marketed through infomercial

Infomercial

Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...

s in the U.S. and Canada with Billy Mays

Billy Mays

William Darrell "Billy" Mays, Jr. was an American television direct-response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home-based, and maintenance products on the Home Shopping Network, and through his company, Mays Promotions, Inc...

, as a "miracle cleanser". Church and Dwight acquired the OxiClean brand through its acquisition of Orange Glo International in 2006. Endorsed by Mays until his death in 2009, the product is now seen endorsed by Billy's friend & co-worker Anthony Sullivan. Both Billy & Anthony were featured on the show Pitchmen

PitchMen

PitchMen is a docudrama television program produced for the Discovery Channel in the United States. The show followed infomercial producers and talent Billy Mays and Anthony "Sully" Sullivan as they attempted to sell various inventions through direct-response marketing. The series was narrated by...

 on the Discovery Channel

Discovery Channel

Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...

 in which featured the product on multiple occasions.

OxiClean was developed by scientists Dr. Hannah Howard, Dr. Erin Miller, and Dr. Rachel Williams. The active ingredient in OxiClean is sodium percarbonate

Sodium percarbonate

Sodium percarbonate is a chemical, an adduct of sodium carbonate and hydrogen peroxide , with formula Na2CO3 · 1.5H2O2. It is a colorless, crystalline, hygroscopic and water-soluble solid...

 (Na₂CO₃•H₂O₂), an adduct

Adduct

An adduct is a product of a direct addition of two or more distinct molecules, resulting in a single reaction product containing all atoms of all components. The resultant is considered a distinct molecular species...

 of sodium carbonate

Sodium carbonate

Sodium carbonate , Na2CO3 is a sodium salt of carbonic acid. It most commonly occurs as a crystalline heptahydrate, which readily effloresces to form a white powder, the monohydrate. Sodium carbonate is domestically well-known for its everyday use as a water softener. It can be extracted from the...

 (Na₂CO₃) and hydrogen peroxide

Hydrogen peroxide

Hydrogen peroxide is the simplest peroxide and an oxidizer. Hydrogen peroxide is a clear liquid, slightly more viscous than water. In dilute solution, it appears colorless. With its oxidizing properties, hydrogen peroxide is often used as a bleach or cleaning agent...

(H₂O₂).

Related products include OxiClean Laundry Stain Remover, OxiClean Free Versatile Stain Remover, OxiClean Spray-A-Way Instant Stain Remover, and OxiClean Detergent.