Outsights
Encyclopedia
Outsights is an independent scenario planning consultancy founded in 1998 by Richard O'Brien
Richard O'Brien (economist)
Richard O'Brien is an English economist, futurist, author and co-founding partner of Outsights, an independent scenario planning consultancy based in London.-Early life and work:...

 and Tim Bolderson. The company is based in Islington, London, with seven full time employees and 30 associates. Outsights uses scenario planning
Scenario planning
Scenario planning, also called scenario thinking or scenario analysis, is a strategic planning method that some organizations use to make flexible long-term plans. It is in large part an adaptation and generalization of classic methods used by military intelligence.The original method was that a...

 and future thinking to help business, Government and organisations to anticipate, interpret and act upon important external developments in the outside world, and to plan strategies for several possible futures.

In 2006, Outsights created the Sigma Scan, an online database of trends and drivers over the next 50 years for the UK Government, in partnership with Ipsos MORI. Scenario planning is currently being used to help advise UK Government policy, for example in the "Tackling Obesities: Future Choices Project" which was launched by Health Minister Dawn Primolo in October 2007.

Case studies in scenario planning


External links

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