Orient Longman
Encyclopedia
Orient Blackswan is an India
n publishing house headquartered in Andhra Pradesh
.
The company publishes academic, professional and general works as well as school textbooks, of which the "Gulmohar" series of English-language schools books grew popular. It also publishes low cost reprints of foreign titles.
Established in 1948 as Longman Green by the UK
publishing company Longman
, it was taken over by Raja Rameshwar Rao, who bought the majority shareholding and became the company chairman in 1968. Rao retained the majority holding till 1984. The company's board included Khushwant Singh
and the Patwardhans of Pune
.
The "Indianisation" of Orient Longman's management during this period was also reflected in its product, where Indian writers found an increasingly prominent place.
In 2006, the Pearson Education
group, which holds a minority stake in Orient Longman as well as the rights to the "Longman" brand worldwide, sued Orient Longman asserting its claim on the brand. In 2008, Orient Longman agreed to drop the "Longman" suffix in an out-of-court settlement, and the company was renamed Orient Blackswan.
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
n publishing house headquartered in Andhra Pradesh
Andhra Pradesh
Andhra Pradesh , is one of the 28 states of India, situated on the southeastern coast of India. It is India's fourth largest state by area and fifth largest by population. Its capital and largest city by population is Hyderabad.The total GDP of Andhra Pradesh is $100 billion and is ranked third...
.
The company publishes academic, professional and general works as well as school textbooks, of which the "Gulmohar" series of English-language schools books grew popular. It also publishes low cost reprints of foreign titles.
Established in 1948 as Longman Green by the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
publishing company Longman
Longman
Longman was a publishing company founded in London, England in 1724. It is now an imprint of Pearson Education.-Beginnings:The Longman company was founded by Thomas Longman , the son of Ezekiel Longman , a gentleman of Bristol. Thomas was apprenticed in 1716 to John Osborn, a London bookseller, and...
, it was taken over by Raja Rameshwar Rao, who bought the majority shareholding and became the company chairman in 1968. Rao retained the majority holding till 1984. The company's board included Khushwant Singh
Khushwant Singh
Khushwant Singh is a prominent Indian novelist and journalist. Singh's weekly column, "With Malice towards One and All", carried by several Indian newspapers, is among the most widely-read columns in the country....
and the Patwardhans of Pune
Pune
Pune , is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats. Once the centre of power of the Maratha Empire, it is situated 560 metres above sea level on the Deccan plateau at the confluence of the Mula ...
.
The "Indianisation" of Orient Longman's management during this period was also reflected in its product, where Indian writers found an increasingly prominent place.
In 2006, the Pearson Education
Pearson Education
Pearson Education is an international educational publishing and technology company providing textbooks and other educational material, such as multimedia learning tools...
group, which holds a minority stake in Orient Longman as well as the rights to the "Longman" brand worldwide, sued Orient Longman asserting its claim on the brand. In 2008, Orient Longman agreed to drop the "Longman" suffix in an out-of-court settlement, and the company was renamed Orient Blackswan.