The Optus Music Store is an online web and mobile digital media

Digital media

Digital media is a form of electronic media where data is stored in digital form. It can refer to the technical aspect of storage and transmission Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of...

 store operated by Optus

Optus

SingTel Optus Pty Limited is the second largest telecommunications company in Australia, and is a wholly owned subsidiary of Singapore Telecommunications...

. Opening as the MTV Music Store (provided by the now defunct company Soundbuzz) in mid 2005, it is a major digital music vendor in Australia. While the previous MTV branded store contained digital rights management

Digital rights management

Digital rights management is a class of access control technologies that are used by hardware manufacturers, publishers, copyright holders and individuals with the intent to limit the use of digital content and devices after sale. DRM is any technology that inhibits uses of digital content that...

 files, the re-launched online site (27th July 2009) resulted in DRM

Digital rights management

Digital rights management is a class of access control technologies that are used by hardware manufacturers, publishers, copyright holders and individuals with the intent to limit the use of digital content and devices after sale. DRM is any technology that inhibits uses of digital content that...

being removed.

Online Store

The online store contains albums and tracks (MP3 with 30 second preview), tones (delivered to device 'over the air' or straight to the mobile phone from web). The site features re-download (within 5 days) features and dual-download for purchase on-device (see below). The main driver for the re-launch and MP3 was to broaden the attractiveness and accessibility due to the difficulties of DRM/Windows Media issues on the old store, which were featured in many negative reviews.

The online store is 'open' and supports purchases via PayPal. Optus Mobile customers can have charges applied to their regular bill.

On-device (Mobile) Store

Accessible from most 2G and 3G mobile phones on the Optus Mobile Network, the Music and separate Tones stores are wap/mobile web browser compatible. They contain tracks, tones, video and wallpapers and support 15 second previews (on-device music and tone files are DRM protected). Other features include re-download (with 5 days or initial purchase) and ability to view purchase history.

The on-device stores are restricted to Optus Mobile Customers (and wholesale partner customers).