Operator logo
Encyclopedia
An operator logo is a logo which appears on the status screen of a mobile phone
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

. Originally intended as a way for phone companies to brand phones attached to their networks, the operator logo has since become a method by which owners may customise their phones to reflect their own interests. It helped kick off mobile phone content advertising
Mobile phone content advertising
Mobile phone content advertising is the promotion of ring tones, games and other mobile phone services. Such services are usually subscription-based and use the short message service system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling...

 which became particularly prominent with ring tone
Ring tone
A ringtone or ring tone is the sound made by a telephone to indicate an incoming call or text message. Not literally a tone, the term is most often used today to refer to customizable sounds used on mobile phones.-Background:...

 adverts.

Later phones have provided the facility to have animated screen savers
Screensaver
A screensaver is a type of computer program initially designed to prevent phosphor burn-in on CRT and plasma computer monitors by blanking the screen or filling it with moving images or patterns when the computer is not in use...

, or colour logos.

An industry has sprung up around the use of these logos, and around ring tone
Ring tone
A ringtone or ring tone is the sound made by a telephone to indicate an incoming call or text message. Not literally a tone, the term is most often used today to refer to customizable sounds used on mobile phones.-Background:...

s, tailored towards phones, such as those made by Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...

, which can receive new logos in a text message
Short message service
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...

.

Several mobile phone companies provide services on their websites where users can design their own logos, and there is also software available which can be used to create them.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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