Oozinator
Encyclopedia
The Oozinator is a toy water gun manufactured by Hasbro
, Inc. It is a member of the Super Soaker
family, which currently includes 10 other squirt-gun toys.
copyrighted the term Oozinator in 2005 and the toy was put on sale in 2006
. The company recommends the Super Soaker
Oozinator for use by ages 6 & Up, suggests at retail for US$24.99, and is item # 52695. Product specifications include an "air-powered blaster," 27-ounce water capacity and 20-shot "bio-ooze" capacity. The toy uses an "air-powered blaster" that can propel water up to 35 feet, and "bio-ooze" up to 20 feet. The toy comes with a 10-ounce supply of "bio-ooze."
In Spray Mode 1, the toy is actuated and propels water from a nozzle located superiorly on the anterior aspect by squeezing a trigger, located toward the rear. A pressure reservoir which is charged by a lateral pumping action of a forward-pointing, superiorly located rod enables actuation.
In Spray Mode 2, the toy spurts "ooze" with each pumping action of a separate, lateral manual handle, located at the inferior aspect of the anterior surface, immediately below the water charging handle. In "ooze" mode, the toy does not store pressure.
Its main television
ad shows a boy with the toy shooting other, unarmed, children with the ooze function. In response to the ad, Steve Hall from AdRANTS said "The people who created this ad are either living in a land far removed from current day culture, are completely clueless or, conversely, have a seriously twisted sense of humor. This ad for the Hasbro Super Soaker Oozinator features a gun that when pumped a few times shoots a white globular substance all over the faces and bodies of those in the ad. Sound familiar? We thought so. While we're sure it's fun to pump something until it shoots a bunch of gooey stuff, we can't help but imagine how this thing got created, reviewed and approved without a lot of snickering."
The Internet advertisements also garnered criticism. The Hasbro
website promotes and describes the toy claiming:
Sneak up on your opponents with a surprise bio-ooze attack! Just when they think you’re coming at ‘em with water, blast ‘em with a shot of icky bio-ooze! Shoot out globs of gooey bio-ooze and then drench ‘em with water! It’s a double blast attack that’ll keep your opponents on their toes and running during every water fight. With the OOZINATOR blaster you don’t just get soaked, you get drenched!
Hasbro
Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...
, Inc. It is a member of the Super Soaker
Super Soaker
Super Soaker is a brand of recreational water gun, first sold in 1990 by Larami and now produced by Hasbro under the Nerf brand. Invented by Lonnie Johnson on November 13, 1989, the first Super Soaker, the Super Soaker 50, was originally called the Power Drencher...
family, which currently includes 10 other squirt-gun toys.
Specifications, Operations
HasbroHasbro
Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...
copyrighted the term Oozinator in 2005 and the toy was put on sale in 2006
. The company recommends the Super Soaker
Super Soaker
Super Soaker is a brand of recreational water gun, first sold in 1990 by Larami and now produced by Hasbro under the Nerf brand. Invented by Lonnie Johnson on November 13, 1989, the first Super Soaker, the Super Soaker 50, was originally called the Power Drencher...
Oozinator for use by ages 6 & Up, suggests at retail for US$24.99, and is item # 52695. Product specifications include an "air-powered blaster," 27-ounce water capacity and 20-shot "bio-ooze" capacity. The toy uses an "air-powered blaster" that can propel water up to 35 feet, and "bio-ooze" up to 20 feet. The toy comes with a 10-ounce supply of "bio-ooze."
In Spray Mode 1, the toy is actuated and propels water from a nozzle located superiorly on the anterior aspect by squeezing a trigger, located toward the rear. A pressure reservoir which is charged by a lateral pumping action of a forward-pointing, superiorly located rod enables actuation.
In Spray Mode 2, the toy spurts "ooze" with each pumping action of a separate, lateral manual handle, located at the inferior aspect of the anterior surface, immediately below the water charging handle. In "ooze" mode, the toy does not store pressure.
Controversy
The Oozinator has garnered scrutiny because of its television marketing campaign.Its main television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
ad shows a boy with the toy shooting other, unarmed, children with the ooze function. In response to the ad, Steve Hall from AdRANTS said "The people who created this ad are either living in a land far removed from current day culture, are completely clueless or, conversely, have a seriously twisted sense of humor. This ad for the Hasbro Super Soaker Oozinator features a gun that when pumped a few times shoots a white globular substance all over the faces and bodies of those in the ad. Sound familiar? We thought so. While we're sure it's fun to pump something until it shoots a bunch of gooey stuff, we can't help but imagine how this thing got created, reviewed and approved without a lot of snickering."
The Internet advertisements also garnered criticism. The Hasbro
Hasbro
Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...
website promotes and describes the toy claiming:
Sneak up on your opponents with a surprise bio-ooze attack! Just when they think you’re coming at ‘em with water, blast ‘em with a shot of icky bio-ooze! Shoot out globs of gooey bio-ooze and then drench ‘em with water! It’s a double blast attack that’ll keep your opponents on their toes and running during every water fight. With the OOZINATOR blaster you don’t just get soaked, you get drenched!
Other media
- The AV Club (a Los Angeles based production company) made a spoof video of a board meeting discussing the Oozinator, where one person sees how the toy could be suggestive, but is ostracized by the others for it.
- The commercial for the Oozinator was featured on the December 18, 2006 episode of The Daily ShowThe Daily ShowThe Daily Show , is an American late night satirical television program airing each Monday through Thursday on Comedy Central. The half-hour long show premiered on July 21, 1996, and was hosted by Craig Kilborn until December 1998...
. In the segment "This Week in God," the Oozinator was named as "the Number One "Devil's Plaything" for ChristmasChristmasChristmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...
," and correspondent Samantha BeeSamantha BeeSamantha Bee is a Canadian comedic actress and author best known as a cast member on The Daily Show with Jon Stewart.-Early life:Bee was born in Toronto, Ontario into an unconventional family...
noted it offered "Junior's first moneyshotCum shotA cum shot, cumshot, come shot, pop shot, or money shot are slang terms used to describe a person ejaculating , usually onto a person or object. It is typically used by the cinematographer within the narrative framework of a pornographic film, and since the 1970s has become a leitmotif of the...
."