Oatibix
Encyclopedia
Oatibix is a breakfast cereal
that was introduced in the United Kingdom
in August 2006. It was invented and created by Weetabix Limited, which also produced the similar Weetabix
breakfast cereal.
rather than wheat
. It was introduced with the advert when it had the slogan "Not Made From Wheat Made From Oats Instead-Abix".
Oatibix was voted "Product of the Year" in 2008.
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...
that was introduced in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
in August 2006. It was invented and created by Weetabix Limited, which also produced the similar Weetabix
Weetabix
Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited of the United Kingdom. It comes in the form of palm-sized biscuits. Variants include organic and Weetabix Minis versions. The UK cereal is manufactured in Burton Latimer, Kettering, United Kingdom and in Canada and...
breakfast cereal.
Background
Oatibix is similar to Weetabix, but it is made from oatsOATS
OATS - Open Source Assistive Technology Software - is a source code repository or "forge" for assistive technology software. It was launched in 2006 with the goal to provide a one-stop “shop” for end users, clinicians and open-source developers to promote and develop open source assistive...
rather than wheat
Wheat
Wheat is a cereal grain, originally from the Levant region of the Near East, but now cultivated worldwide. In 2007 world production of wheat was 607 million tons, making it the third most-produced cereal after maize and rice...
. It was introduced with the advert when it had the slogan "Not Made From Wheat Made From Oats Instead-Abix".
Oatibix was voted "Product of the Year" in 2008.