The O2 Store is a chain of retail stores owned and operated by Telefónica Europe, specializing in mobile phones. As of March 2010, O2 has opened 300 stores in the United Kingdom. Every O2 outlet is supported by a team which includes a Franchise Manager, Training Manager and Recruitment Manager.

History

On , Daniel Fountain, an O2 employee for 5 years, opened the first U.K. retail store in Rotherham

Rotherham

Rotherham is a town in South Yorkshire, England. It lies on the River Don, at its confluence with the River Rother, between Sheffield and Doncaster. Rotherham, at from Sheffield City Centre, is surrounded by several smaller settlements, which together form the wider Metropolitan Borough of...

, South Yorkshire

South Yorkshire

South Yorkshire is a metropolitan county in the Yorkshire and the Humber region of England. It has a population of 1.29 million. It consists of four metropolitan boroughs: Barnsley, Doncaster, Rotherham, and City of Sheffield...

.

Design and innovation

Microsoft Surface

Aside from general information, mobile phones are the central motive for visiting an O2 store and this is where the Microsoft Surface Table is being implemented. Customers can interactively choose from a selection of mobile phones. Data is displayed directly from the existing O2 backend systems and thus are always up to date. Using the touch-sensitive surface, users can filter for desired features, compare handsets and view them from various angles more easily.

Locations

The first O2 Store opened in Rotherham

Rotherham

Rotherham is a town in South Yorkshire, England. It lies on the River Don, at its confluence with the River Rother, between Sheffield and Doncaster. Rotherham, at from Sheffield City Centre, is surrounded by several smaller settlements, which together form the wider Metropolitan Borough of...

, South Yorkshire

South Yorkshire

South Yorkshire is a metropolitan county in the Yorkshire and the Humber region of England. It has a population of 1.29 million. It consists of four metropolitan boroughs: Barnsley, Doncaster, Rotherham, and City of Sheffield...

 on .

Country	First store opened	Total open stores
United Kingdom		300
Republic of Ireland
Germany		500
Netherlands
Czech Republic
Slovakia
Isle of Man

Further reading

• Telefónica Europe
• Telefónica O2 U.K.
• Telefónica O2 Ireland
• Telefónica O2 Czech Republic
• Telefónica O2 Slovakia
  Telefónica O2 Slovakia
  Telefónica Slovakia is a provider of mobile service O2 in Slovakia. Telefónica started in Slovakia with commercial services on 2 February 2007 with about 600.000 preregistered users, and ~400,000 Slovaks actively using the O2 service. The operator has 781,000 active SIM cards to date 30...