O, The Oprah Magazine
Encyclopedia
O: The Oprah Magazine, sometimes simply abbreviated to O, is a monthly magazine founded by Oprah Winfrey
Oprah Winfrey
Oprah Winfrey is an American media proprietor, talk show host, actress, producer and philanthropist. Winfrey is best known for her self-titled, multi-award-winning talk show, which has become the highest-rated program of its kind in history and was nationally syndicated from 1986 to 2011...

 and Hearst Corporation
Hearst Corporation
The Hearst Corporation is an American media conglomerate based in the Hearst Tower, Manhattan in New York City, New York, United States. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media...

.

Overview

It was first published on April 19, 2000. , its average paid circulation was over 2.7 million copies, two thirds by subscription. A South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

n edition was first published in April 2002; according to the South African Advertising Research Foundation, its average readership was over 300,000. The editor of the South African edition is Samantha Page. While most US magazine sales declined in 2009, O Magazine increased its newsstand sales by 5.8 percent to 662,304 copies during the second of half of the year. The magazine's newsstand sales fell 15.8% during the first half of 2010, while its subscription circulation increased, and sales fell 8.2% in the latter half of the year.

Since its inception, Oprah has appeared alone on the cover of each issue. The first shared cover is her April 2009 issue in which she appears with the First Lady
First Lady
First Lady or First Gentlemanis the unofficial title used in some countries for the spouse of an elected head of state.It is not normally used to refer to the spouse or partner of a prime minister; the husband or wife of the British Prime Minister is usually informally referred to as prime...

 Michelle Obama
Michelle Obama
Michelle LaVaughn Robinson Obama is the wife of the 44th and incumbent President of the United States, Barack Obama, and is the first African-American First Lady of the United States...

. The second shared cover is with fellow daytime host Ellen DeGeneres
Ellen DeGeneres
Ellen Lee DeGeneres is an American stand-up comedienne, television host and actress. She hosts the syndicated talk show The Ellen DeGeneres Show, and was also a judge on American Idol for one year, having joined the show in its ninth season....

 on the December 2009 issue. Four separate covers were shot for this special holiday issue. The December issue of O hit newsstands on November 12, 2009.

iPad App

On November 17, 2010, The Oprah Magazine’s Publisher Hearst Magazines unveiled the December issue of The Oprah Magazine on the iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...

, The app includes videos of Oprah, an extensive "Holiday Gift Guide", and an entry for the "12-Day Holiday Give-O-Way" sweepstakes.

Staff

In July 2009, Susan Casey became the editor-in-chief of the magazine. Before joining, she was the development editor of Time Inc.
Time Inc.
Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time...

. Casey was editor-in-chief of Sports Illustrated Women, editor-at-large for Time Inc., and creative director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....

 of Outside
Outside (magazine)
Outside is an American magazine focused on the outdoors. The first issue debuted in September 1977 with its mission statement declaring that the publication was "dedicated to covering the people, sports and activities, politics, art, literature, and hardware of the outdoors..."Its founders were...

.

Casey wrote The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

bestseller
Bestseller
A bestseller is a book that is identified as extremely popular by its inclusion on lists of currently top selling titles that are based on publishing industry and book trade figures and published by newspapers, magazines, or bookstore chains. Some lists are broken down into classifications and...

 The Devil's Teeth: A True Story of Obsession and Survival Among America’s Great White Sharks, and The Wave.

In September 2009, the magazine hired former Publishers Weekly
Publishers Weekly
Publishers Weekly, aka PW, is an American weekly trade news magazine targeted at publishers, librarians, booksellers and literary agents...

editor–in–chief Sara Nelson
Sara Nelson
Sara Nelson is an American publishing industry figure who is an editor and book reviewer and consultant and columnist and who is currently the book editor at Oprah's O Magazine. Nelson is notable for having been editor in chief at the book industry's chief trade publication Publishers Weekly from...

 as books editor at O.

Public perception

In a March 2001 an article entitled O Positive, Noreen O'Leary argued that Winfrey was well on her way to influencing the content of women's magazines beyond her own, just as she has helped reshape daytime TV and the world of book publishing.

Brockmeyer lawsuit

In April 2001, Oprah Winfrey and the Hearst Corporation
Hearst Corporation
The Hearst Corporation is an American media conglomerate based in the Hearst Tower, Manhattan in New York City, New York, United States. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media...

 were sued for trademark infringement by Ronald Brockmeyer, the publisher of «O» Magazine
«O»
O was the name of an international fetish magazine published in Germany by Peter W. Czernich. It was published both in German and English. The last issue, O No. 25, was published in the summer of 1995...

, a German erotic periodical which predated Winfrey's magazine by several years. In a March 2003 decision, Judge John Koeltl dismissed the suit, citing the different content of the two magazines and the irregular publication schedule and minimal American sales of the German magazine.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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