Ntractive is a privately-held software development company based in Grand Forks, North Dakota

Grand Forks, North Dakota

Grand Forks is the third-largest city in the U.S. state of North Dakota and the county seat of Grand Forks County. According to the 2010 census, the city's population was 52,838, while that of the city and surrounding metropolitan area was 98,461...

 that markets business software

Business software

This article is about software made for business, if you were looking for the business of selling software, see Software business.Business software is generally any software program that helps a business increase productivity or measure their productivity...

 to small companies. Established in 2006, the company's sole product is Elements CRM, a small business management application aimed at small businesses that use Mac OS X

Mac OS X

Mac OS X is a series of Unix-based operating systems and graphical user interfaces developed, marketed, and sold by Apple Inc. Since 2002, has been included with all new Macintosh computer systems...

 computers and iPhone

IPhone

The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

s. Elements is a Software as a Service

Software as a Service

Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...

 web application

Web application

A web application is an application that is accessed over a network such as the Internet or an intranet. The term may also mean a computer software application that is coded in a browser-supported language and reliant on a common web browser to render the application executable.Web applications are...

 that employs a unique site-specific browser

Site-specific browser

A site-specific browser is a software application that is dedicated to accessing pages from a single source on a computer network such as the Internet or a private intranet. SSBs typically simplify the more complex functions of a web browser by excluding the menus, toolbars and browser chrome...

 to merge desktop and web application functionality. The product was introduced to the public at a keynote address during Apple's 2007 World Wide Developer's Conference. Following its 2.0 release, Elements CRM was named as an Apple "Staff Pick" application download in July, 2009 .