Now and Later
Encyclopedia
Now and Later is a brand of fruit-flavored taffy
-like product which is organized into squares packaged in colorful paper. The candy is sold in packages containing 3 plastic-wrapped packs of 6 Now and Laters each, with each plastic-wrapped pack containing a different flavor. It is also sold in smaller individual flavor packs, typically six in each for as little as 25 to 30 cents.
"Hard 'N Fruity Now and Soft 'N Chewy Later," the slogan found on each square's wrapping, replaces "Eat Some Now. Save Some for Later;" adding yet another dimension to the nominally prescribed temporal schematic of this confection by implying that each individual candy should be savored upon over a vaguely defined duration perennially bracketed between "now" (taken as the initial moment of contact between the candy and the mouth of the consumer) and "later" (the interval bound by a gradual softening of the candy through a sustained exposure to saliva and the culminating act of swallowing). Thus, in the new motto, the horizon of enjoyment remains suspended in a gulf between two temporal series- a "now and later" for each individual candy, and the modular "now and later" of the original motto- with each always deferring upon itself in a sustained promise of limitless futurity. Now and Laters are initially tough to chew when placed in the mouth, but eventually soften and resemble taffy. There are notable exceptions. Typically, banana and vanilla Now and Laters start out soft unless they've been on the shelf for too long.
These type of candies do not last long after prolonged exposure to air due to the moisture of the content within, and the air will continuously build up, causing harder and harder layers to form. A shelf life of no later than one month is recommended.
Now and Later also plays a significant role in the horror film Let Me In
.
neighborhood of Brooklyn
, in New York City
. The original Now and Laters' colors were red, green and blue. The company merged with Leaf in 1983, and sold it to Nabisco
in 1992. Now and Laters are currently produced by Farley's & Sathers which bought it in 2000 following Kraft
/Philip Morris
acquisition of Nabisco. Throughout its lifetime, Now and Laters have added many new flavors. Twenty-four flavors are currently available.
Taffy (candy)
Taffy is a type of chewy candy, similar to toffee. Taffy is often sold alongside bubblegum and candy. Taffy is made by stretching or pulling a sticky mass of boiled sugar, butter or vegetable oil, flavorings, and coloring until fluffy. When this process is complete, the taffy is rolled, cut into...
-like product which is organized into squares packaged in colorful paper. The candy is sold in packages containing 3 plastic-wrapped packs of 6 Now and Laters each, with each plastic-wrapped pack containing a different flavor. It is also sold in smaller individual flavor packs, typically six in each for as little as 25 to 30 cents.
"Hard 'N Fruity Now and Soft 'N Chewy Later," the slogan found on each square's wrapping, replaces "Eat Some Now. Save Some for Later;" adding yet another dimension to the nominally prescribed temporal schematic of this confection by implying that each individual candy should be savored upon over a vaguely defined duration perennially bracketed between "now" (taken as the initial moment of contact between the candy and the mouth of the consumer) and "later" (the interval bound by a gradual softening of the candy through a sustained exposure to saliva and the culminating act of swallowing). Thus, in the new motto, the horizon of enjoyment remains suspended in a gulf between two temporal series- a "now and later" for each individual candy, and the modular "now and later" of the original motto- with each always deferring upon itself in a sustained promise of limitless futurity. Now and Laters are initially tough to chew when placed in the mouth, but eventually soften and resemble taffy. There are notable exceptions. Typically, banana and vanilla Now and Laters start out soft unless they've been on the shelf for too long.
These type of candies do not last long after prolonged exposure to air due to the moisture of the content within, and the air will continuously build up, causing harder and harder layers to form. A shelf life of no later than one month is recommended.
Now and Later also plays a significant role in the horror film Let Me In
Let Me In (film)
Let Me In is a 2010 American romantic horror film directed by Matt Reeves and starring Kodi Smit-McPhee and Chloë Grace Moretz. It is based on the 2008 Swedish film Let the Right One In , directed by Tomas Alfredson, and the novel of the same name by John Ajvide Lindqvist...
.
History
Now and Laters were originally introduced in 1962 by Phoenix Candy Company. The company was originally located in the Sunset ParkSunset Park
-Places in the United States:*Sunset Park, Las Vegas, Nevada, a park*Sunset Park, Brooklyn, New York, a neighborhood and namesake park*Sunset Park, Santa Monica, California, a neighborhood...
neighborhood of Brooklyn
Brooklyn
Brooklyn is the most populous of New York City's five boroughs, with nearly 2.6 million residents, and the second-largest in area. Since 1896, Brooklyn has had the same boundaries as Kings County, which is now the most populous county in New York State and the second-most densely populated...
, in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. The original Now and Laters' colors were red, green and blue. The company merged with Leaf in 1983, and sold it to Nabisco
Nabisco
Nabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a production facility at 7300 S...
in 1992. Now and Laters are currently produced by Farley's & Sathers which bought it in 2000 following Kraft
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
/Philip Morris
Philip Morris
- Philip/Phillip Morris :*Altria Group, conglomerate company previously known as Philip Morris Companies Inc., named after the 19th century tobacconist**Philip Morris USA, tobacco company wholly owned by Altria Group...
acquisition of Nabisco. Throughout its lifetime, Now and Laters have added many new flavors. Twenty-four flavors are currently available.
Flavors
- Apple
- Apple gum
- Banana
- Banana/Strawberry split
- Black Radberry (raspberry)
- Blue Radberry
- Bubble Gum
- Cherry
- Cherry Apple
- Cherry/Apple Split
- Cherry/Limeade split
- Chocolate
- Cotton Candy
- Grape
- Green Tingleberry
- Hulaberry
- Lemon/Berry Split
- Lime
- Mango Melon
- Mystery Mix
- Orange
- Peach Smash
- Peppermint
- Pineapple
- Rainbow
- Raspberry
- Red Radberry
- Red White and Blueberry
- Rum Caramel
- Sour Soft (Orange, Strawberry, Raspberry)
- Strawberry
- Thriller
- Tropical Lemonade
- Tropical Punch
- Vanilla
- Watermelon