Nothing Real L.L.C, founded in October 1996 by Allen Edwards and Arnaud Hervas, developed high-end digital effects software for the feature film, broadcast and interactive gaming industries. Apple Inc. purchased Nothing Real in February 2002 for its flagship digital effects software, Shake

Shake (software)

Shake is a discontinued image compositing package used in the post-production industry. Shake was widely used in visual effects and digital compositing for film, HD and commercials. Shake exposes its node graph architecture graphically. It enables complex image processing sequences to be designed...

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History

In 2000, Shake

Shake (software)

Shake is a discontinued image compositing package used in the post-production industry. Shake was widely used in visual effects and digital compositing for film, HD and commercials. Shake exposes its node graph architecture graphically. It enables complex image processing sequences to be designed...

 version 2.1 cost US$

United States dollar

The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

9,900 plus an annual maintenance fee of approximately US$1,500. The additional render-only license cost US$3,900. The software was only available for Irix

IRIX

IRIX is a computer operating system developed by Silicon Graphics, Inc. to run natively on their 32- and 64-bit MIPS architecture workstations and servers. It was based on UNIX System V with BSD extensions. IRIX was the first operating system to include the XFS file system.The last major version...

 and Windows NT

Windows NT

Windows NT is a family of operating systems produced by Microsoft, the first version of which was released in July 1993. It was a powerful high-level-language-based, processor-independent, multiprocessing, multiuser operating system with features comparable to Unix. It was intended to complement...

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Apple Computer's purchase of Nothing Real in 2002 changed the way in which Shake

Shake

Shake may refer to:* Tremor* Milkshake* Handshake* Camera shaking, an effect fixed with image stablization* Shake , an informal unit of time equal to ten nanoseconds* Shake, Zimbabwe-Arts and entertainment:...

 was marketed and sold. Apple released Shake for Mac OS X

Mac OS X

Mac OS X is a series of Unix-based operating systems and graphical user interfaces developed, marketed, and sold by Apple Inc. Since 2002, has been included with all new Macintosh computer systems...

 and lowered the price to US$4,950 with an annual maintenance fee of US$1,199. Apple continued to lower Shake's price over the years. In 2006, Apple released Shake 4.1 for US$499 with no annual maintenance fee.

Corporate facts

• Nothing Real was headquartered in Venice Beach, California
  California
  California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
  
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• Approximately one-third of the company’s sales were overseas in the United Kingdom
  United Kingdom
  The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
  
  , France
  France
  The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
  
  , and Japan
  Japan
  Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
  
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External links

• Coverage discussing Tremor from The Register