North Woods Advertising is an advertising company based in Minneapolis, whose activities include advertising, public relations, political consulting, marketing strategy and others. It was founded by Bill Hillsman

Bill Hillsman

William Gerard Hillsman, Jr. is an American political consultant and advertising executive. He works and lives in Minneapolis, Minnesota...

 and specializes in working with political candidates and issue-oriented clients.

Political advertising

In 1990 North Woods contributed to the campaign to get Paul Wellstone

Paul Wellstone

Paul David Wellstone was a two-term U.S. Senator from the state of Minnesota and member of the Democratic-Farmer-Labor Party, which is affiliated with the national Democratic Party. Before being elected to the Senate in 1990, he was a professor of political science at Carleton College...

 elected to Senate, earning North Woods Advertising the Grand EFFIE Award from the American Marketing Association

American Marketing Association

The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....

.

North Woods political advertising occasionally receives negative feedback from critics. Their ads for Senate candidate Jim Slattery

Jim Slattery

James Charles Slattery is an American politician and was the Democratic candidate for U.S. Senator from Kansas.- Early life and career :...

landed on Politico's "The 10 worst ads of the season" list in 2008.

Awards

North Woods Advertising has won several awards, including silver, bronze, gold and grand Effie Awards, an Emmy Award, and several gold, silver and bronze Pollie Awards .