Norma is a food discount store

Discount store

A discount store is a type of department store, which sells products at prices lower than those asked by traditional retail outlets. Most discount department stores offer a wide assortment of goods; others specialize in such merchandise as jewelry, electronic equipment, or electrical appliances...

 with more than 1,300 stores in Germany

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, France

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

, Czech Republic

Czech Republic

The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....

 and Austria

Austria

Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...

. The stores are appearing as Norma and Norma-Rodi, as Norma has acquired the company Rodi.

Company

In 1921 the family company "George Roth" in Fürth, Germany were founded. Out of this company in the 1960s the first Norma store opened in the south of Germany. Since end of the 1980s, Norma has developed from a regional discount store to a international acting company.

Concept

In common with other large German discount supermarket chains such as Aldi and Lidl, Norma's central retail concept is to offer a narrow product line of high-turnover foods at low prices.

External links

• Norma