Norco Performance Bikes
Encyclopedia
Norco Bikes is a bicycle
manufacturer founded in 1964 and currently headquartered in Port Coquitlam, British Columbia
, Canada. Norco designs and distributes more than 140 bike models to more than 21 countries.
Dirt Norco Race Team
Norco BMX Team
Bicycle
A bicycle, also known as a bike, pushbike or cycle, is a human-powered, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A person who rides a bicycle is called a cyclist, or bicyclist....
manufacturer founded in 1964 and currently headquartered in Port Coquitlam, British Columbia
Port Coquitlam, British Columbia
Port Coquitlam is a city in British Columbia, Canada. Located 27 km east of Vancouver, it sits at the confluence of the Fraser River and the Pitt River. Coquitlam borders it on the north, the Coquitlam River borders it on the west, and the cities of Maple Ridge and Pitt Meadows lie across the Pitt...
, Canada. Norco designs and distributes more than 140 bike models to more than 21 countries.
History
- 1964 – Northern Cycle Industries Ltd. was founded by Bert Lewis in Burnaby, BC
- 1970 – Opened a distribution branch in Toronto, ON
- 1973 – Started importing suspension BMX bikes into Canada
- 1975 – Started manufacturing pannier bags which would eventually be sold under the AxiomAxiomIn traditional logic, an axiom or postulate is a proposition that is not proven or demonstrated but considered either to be self-evident or to define and delimit the realm of analysis. In other words, an axiom is a logical statement that is assumed to be true...
label - 1977 – Launched the Bike Guard brand selling bicycle locks
- 1980 – Started sponsoring a factory BMX team
- 1984 – Became one of the first companies in Canada to both design and manufacture mountain bikes in Canada
- 1991 – Began to modify frame geometry of production bicycle for front suspension forks. This has now become the industry standard
- 1994 – Developed and released its first fully active suspension bike – the FTS. This utilized current horst-link technology
- 1995 – Moved HQ into Port Coquitlam, BC
- 1996 – Acquired the BLT light company
- 1997 – Acquired the Adams Trail-A-Bike company
- 1999 – Began sponsoring Ride Guide TV
- 2000 – Factory Team rider Ryan Leech breaks world side-hop record
- 2002 – Launched Mace Gear line of clothing and armour
- 2003 – Norco Hosts its first VPS Fest – Rider Appreciation Day
- 2004 – Norco becomes first corporate member of IMBA Canada
- 2006 – Norco PR/Marketing Manager is nominated as an inductee into the 'Mountain Biking Hall of Fame'
- 2011 – Norco Launches Advanced Ride Technology (A.R.T.) Suspension Design.
Norco Factory Team
The current Norco Factory Team is made up of 12 members.- Ryan LeechRyan LeechRyan Leech is a professional trials mountain bike rider. At age 14 he began racing cross-country mountain bikes, inspired by Team ORB. Leech began getting increasingly involved in trials riding throughout the mid 90's...
- Jay Hoots
- Mislav Mironovic
- Darcy TurenneDarcy TurenneDarcy Turenne, born March 22, 1984, is a professional freeride mountain bike athlete from Canada.In 2004, she began working part time in television on Vancouver Island, and in 2007 she became the full-time host for "Ride Guide" television, broadcast on the Outdoor Life Network in Canada, and around...
- Andrew Watson
- Catherine Vipond
- Nick Geddes
- Sam Dueck
Dirt Norco Race Team
- Ben Reid
- Dan Stanbridge
Norco BMX Team
- Ben Kaufmann
- James van de Kamp