The 7280 "lipstick" phone is a mobile telephone model supplied by Nokia

Nokia

Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...

. It supports GSM, SMS

Short message service

Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...

, MMS

Multimedia Messaging Service

Multimedia Messaging Service, or MMS, is a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS capability that allowed exchange of text messages only up to 160 characters in length.The most popular use is to send photographs from...

, HSCSD, GPRS, and SyncML

SyncML

SyncML is the former name for a platform-independent information synchronization standard. The project is currently referred to as Open Mobile Alliance Data Synchronization and Device Management...

. It has a VGA camera

Camera

A camera is a device that records and stores images. These images may be still photographs or moving images such as videos or movies. The term camera comes from the camera obscura , an early mechanism for projecting images...

. Its design features a slider end and a Navi-Spinner in the place of a keypad. As part of Nokia's "Fashion Phone" line, it has black, white and red styling, and a screen that fades to a mirror when inactive. Fortune Magazine listed it as one of the best products of 2004 while its design was praised by the jury in the iF product design awards for 2005.

Adverts for the Nokia Fashion Collection were directed by photographer David LaChapelle

David LaChapelle

David LaChapelle is a photographer and director who works in the fields of fashion, advertising, and fine art photography, and is noted for his surreal, unique, sexualized, and often humorous style.-Early life:...

. There are a total of 3 versions of the commercial, each featuring one of the 3 phones including the Nokia 7280.