Noel Biderman
Encyclopedia
Noel Biderman is the CEO of Avid Life Media, who owns a dating web site (Ashley Madison) geared toward married individuals looking for an affair. Ashley Madison company was founded in 2001. ).
As the public face of the company, the former lawyer and sports agent has said he is a happily married father of two and does not cheat himself.
He says that his Web site does not promote infidelity—responding to critics by saying, "We're just a platform. No website or 30-second ad is going to convince anyone to cheat. People cheat because their lives aren't working for them." He has said that he writes the commercials for his company (which have featured two attractive people in the throes of passion, and then the sign: "This couple is married...but not to each other") which the LA Times called "hilarious."
Biderman designed Ashley Madison
to focus on married women, instead of married men. "I was very confident that men would gravitate towards a service to conduct these otherwise anonymous affairs. They were seemingly doing it already," Biderman told BusinessWeek
. "I was much less confident that women would behave that way."
In an interview with the "A Current Affair" program in Australia, he admitted that if he found out that his own wife was accessing his cheater's site, that "I would be devastated."
He's appeared on The Tyra Banks Show
, "The View", Larry King Live
, and served as a judge for the Miss Tiger Woods mistress pageant on The Howard Stern Show, a contest which Ashley Madison sponsored.
As the public face of the company, the former lawyer and sports agent has said he is a happily married father of two and does not cheat himself.
He says that his Web site does not promote infidelity—responding to critics by saying, "We're just a platform. No website or 30-second ad is going to convince anyone to cheat. People cheat because their lives aren't working for them." He has said that he writes the commercials for his company (which have featured two attractive people in the throes of passion, and then the sign: "This couple is married...but not to each other") which the LA Times called "hilarious."
Business Vision
A slogan behind his desk promoting his company reads, "Life is short. Have an affair."Biderman designed Ashley Madison
Ashley Madison
Ashley Madison is an online dating service and social network service marketed primarily to people who are already in a relationship. The website was launched in 2001....
to focus on married women, instead of married men. "I was very confident that men would gravitate towards a service to conduct these otherwise anonymous affairs. They were seemingly doing it already," Biderman told BusinessWeek
BusinessWeek
Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...
. "I was much less confident that women would behave that way."
In an interview with the "A Current Affair" program in Australia, he admitted that if he found out that his own wife was accessing his cheater's site, that "I would be devastated."
He's appeared on The Tyra Banks Show
The Tyra Banks Show
The Tyra Banks Show, also known as and shortened to Tyra or The Tyra Show, is an American talk show hosted by Tyra Banks. The last new episode aired on Friday, May 28, 2010.-2005-2009: Syndication:...
, "The View", Larry King Live
Larry King Live
Larry King Live is an American talk show hosted by Larry King on CNN from 1985 to 2010. It was CNN's most watched and longest-running program, with over one million viewers nightly....
, and served as a judge for the Miss Tiger Woods mistress pageant on The Howard Stern Show, a contest which Ashley Madison sponsored.