No Limit Records
Overview
No Limit Records was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 hip-hop
Hip hop music
Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...

 record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 that was founded in 1990 by hip-hop artist, Percy "Master P" Miller
Master P
Percy Robert Miller , better known by his stage name Master P or his business name P. Miller, is an American rapper, actor, entrepreneur, investor, and producer. He is the founder of the popular label No Limit Records, which went bankrupt and was relaunched as New No Limit Records through Koch...

. It was distributed by Priority Records
Priority Records
Priority Records is an American record label, owned and operated by EMI, which has made a name for itself dealing primarily in hip hop, pop and world...

.
Master P
Master P
Percy Robert Miller , better known by his stage name Master P or his business name P. Miller, is an American rapper, actor, entrepreneur, investor, and producer. He is the founder of the popular label No Limit Records, which went bankrupt and was relaunched as New No Limit Records through Koch...

 began his career by distributing his records through a small San Francisco Bay area
San Francisco Bay Area
The San Francisco Bay Area, commonly known as the Bay Area, is a populated region that surrounds the San Francisco and San Pablo estuaries in Northern California. The region encompasses metropolitan areas of San Francisco, Oakland, and San Jose, along with smaller urban and rural areas...

 record label. He named the label "No Limit Record Shop", which started out in Richmond, California
Richmond, California
Richmond is a city in western Contra Costa County, California, United States. The city was incorporated on August 7, 1905. It is located in the East Bay, part of the San Francisco Bay Area. It is a residential inner suburb of San Francisco, as well as the site of heavy industry, which has been...

 where his mother resided. Despite being on the West Coast
West Coast of the United States
West Coast or Pacific Coast are terms for the westernmost coastal states of the United States. The term most often refers to the states of California, Oregon, and Washington. Although not part of the contiguous United States, Alaska and Hawaii do border the Pacific Ocean but can't be included in...

, he maintained his connections to the South through his father who remained in New Orleans.
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