No Child Born To Die
Encyclopedia
No Child Born To Die is a campaign launched by Save the Children
Save the Children
Save the Children is an internationally active non-governmental organization that enforces children's rights, provides relief and helps support children in developing countries...

 in the UK in January 2011 to combat the more than 8 million deaths of children under five from preventable or treatable illnesses such as diarrhoea and pneumonia. Pneumonia and diarrhoea alone kill 8000 children under five every day.

Goal 4 of The Millennium Development Goals
Millennium Development Goals
The Millennium Development Goals are eight international development goals that all 193 United Nations member states and at least 23 international organizations have agreed to achieve by the year 2015...

 (MDGs) - eight international development goals that all 192 United Nations member states and at least 23 international organizations have agreed to achieve by the year 2015 - is to reduce child mortality. In recent years, the number of children dying every year has fallen: it’s come down from about 12 million a year to just over 8 million a year in 2010. Immunisations alone are saving 2.5 million children a year.

The campaign

No Child Born To Die aims to extend and grow that work to save more lives – and pushes world leaders to do more, too. The campaign priorities are to provide more vaccines, more antibiotics, more nurses and midwives. Research shows just making vaccines available to the poorest children could save one million lives a year .

While more than 280 million children have already been reached, £500million is needed to bridge the immunisation gap. This funding crisis threatens to stall the progress made, and is at the heart of the No Child Born to Die campaign.

The campaign launched with backing from celebrities such as Alexandra Burke
Alexandra Burke
Alexandra Imelda Cecelia Ewen Burke is a British R&B and pop recording artist who rose to fame after winning the fifth series of British television series The X Factor in 2008...

, Hermione Norris
Hermione Norris
Hermione Norris is an English actress.Norris attended the London Academy of Music and Dramatic Art in the 1980s before taking small roles in theatre and on television. In 1996, she was cast in her breakout role of Karen Marsden in the comedy drama television series Cold Feet...

, Frank Lampard
Frank Lampard
Frank James Lampard is an English professional footballer who plays as an attacking midfielder for Chelsea and the England national team. He also holds the position of vice-captain for his club side...

, Martin Clunes
Martin Clunes
Alexander Martin Clunes is an English actor and comedian. Clunes is perhaps best known for his roles as Gary Strang in Men Behaving Badly, Doctor Martin Ellingham in Doc Martin and the title character in Reggie Perrin....

, Dervla Kirwan
Dervla Kirwan
Dervla Kirwan is an Irish actress famous for roles in British television shows such as Ballykissangel and Goodnight Sweetheart...

, Natasha Kaplinsky
Natasha Kaplinsky
Natasha Margaret Kaplinsky is a British newsreader and television presenter, currently employed by ITV having previously worked for Channel 5, Sky News and the BBC...

 and Edith Bowman
Edith Bowman
Edith Eleanor Bowman is a Scottish music critic, radio DJ and television presenter. She is mostly known for hosting the weekday afternoon show and from September 2009 weekend morning on BBC Radio 1 and for presenting a variety of music related television shows and music...

. A TV ad in support of the campaign first aired on 24 January 2011, featuring Nelson Mandela
Nelson Mandela
Nelson Rolihlahla Mandela served as President of South Africa from 1994 to 1999, and was the first South African president to be elected in a fully representative democratic election. Before his presidency, Mandela was an anti-apartheid activist, and the leader of Umkhonto we Sizwe, the armed wing...

, David Beckham
David Beckham
David Robert Joseph Beckham, OBE is an English footballer who plays midfield for Los Angeles Galaxy in Major League Soccer, having previously played for Manchester United, Preston North End, Real Madrid, and A.C...

 and Helena Bonham Carter
Helena Bonham Carter
Helena Bonham Carter is an English actress of film, stage, and television. She made her acting debut in a television adaptation of K. M. Peyton's A Pattern of Roses before winning her first film role as the titular character in Lady Jane...

. Samantha Cameron
Samantha Cameron
Samantha Gwendoline Cameron , often known simply as "Sam Cam", is a British business executive and wife of David Cameron, the current Conservative Party leader and Prime Minister of the United Kingdom....

 became a Save the Children
Save the Children
Save the Children is an internationally active non-governmental organization that enforces children's rights, provides relief and helps support children in developing countries...

 Ambassador in March 2011, and a supporter of the No Child Born to Die campaign.

A bloggers' conference has been announced as part of the campaign, including workshops, training sessions and a talk by Melvin Burgess
Melvin Burgess
Melvin Burgess is a British author of children's fiction. His first book, The Cry of the Wolf, was published in 1990. He gained a certain amount of notoriety in 1996 with the publication of Junk, which was published in the shadow of the film of Irvine Welsh's Trainspotting, and dealt with the...

. This is the first time a UK charity has hosted such a conference, which is aimed to inspire bloggers across all disciplines to write about the campaign and raise awareness of the millions of children who die from preventable diseases each year.

No Child Born to Die was named the Digital Campaign of the Week in Third Sector magazine.
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