Nike Considered is a sustainable line of shoes introduced by Nike, Inc.

Nike, Inc.

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

, a major American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 supplier of athletic shoe

Athletic shoe

Athletic shoe is a generic name for the footwear primarily designed for sports or other forms of physical exercise but in recent years has come to be used for casual everyday activities....

s, apparel

Clothing

Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies...

 and sports equipment

Sports equipment

Sports equipment is a general term for any object used for sport or exercise. Examples of sports equipment include:-Exercise equipment:Examples for exercise include swiss balls, weights, equipment for the gym...

. Nike Considered was developed by Richard Clarke, Tinker Hatfield, Steve McDonald, Mike Aveni & Andreas Harlow working with the Innovation Kitchen, located on Nike's 175 acre (0.7082005 km²) headquarters campus in Beaverton, Oregon. Brad Long & Steven Ploem commercialized the footwear designs for mass production.Nike Considered grew out of Nike’s commitments to design innovation and to sustainability. The designers pulled from the best ideas, both inside and outside the company, with the intent of reinventing footwear design. It also grew out of conversations with consumers who were increasingly asking for more sustainable products.

The Nike Considered line utilizes materials found primarily within 200 miles (321.9 km) of the Nike factory which reduces the energy used for transportation, diminishing the resulting climate change

Climate change

Climate change is a significant and lasting change in the statistical distribution of weather patterns over periods ranging from decades to millions of years. It may be a change in average weather conditions or the distribution of events around that average...

 impact. The manufacturing process reduces solvent

Solvent

A solvent is a liquid, solid, or gas that dissolves another solid, liquid, or gaseous solute, resulting in a solution that is soluble in a certain volume of solvent at a specified temperature...

 use by more than 80% compared with Nike’s typical products. The leather comes from a tannery that recycles wastewater

Wastewater

Wastewater is any water that has been adversely affected in quality by anthropogenic influence. It comprises liquid waste discharged by domestic residences, commercial properties, industry, and/or agriculture and can encompass a wide range of potential contaminants and concentrations...

 to ensure toxins are kept out of the environment, and it is colored using vegetable-based dyes. Hemp

Hemp

Hemp is mostly used as a name for low tetrahydrocannabinol strains of the plant Cannabis sativa, of fiber and/or oilseed varieties. In modern times, hemp has been used for industrial purposes including paper, textiles, biodegradable plastics, construction, health food and fuel with modest...

 and polyester

Polyester

Polyester is a category of polymers which contain the ester functional group in their main chain. Although there are many polyesters, the term "polyester" as a specific material most commonly refers to polyethylene terephthalate...

 are used to make the shoe's woven upper and shoelaces. The mid-sole is cut to lock into the outer sole, reducing the need for toxic adhesives. The shoe's outer sole includes rubber made from recycled factory rubber waste.

Considered is part of a larger effort Nike has been undertaking for several years to reduce waste, eliminate toxic substances, and otherwise lessen the environmental impact of the world's largest athletic shoe manufacturer. The company has a publicly stated goal to “Minimize or eliminate all substances known to be harmful to the health of biological or ecological systems.”

Nike Considered shoes were awarded product Design Excellence awards in 2006 & 2007 by ID Magazine. The Considered line for 2005 for men consisted of The Considered Boot, The Rock Shoe, the 2K5, The Mowabb II, The Tiempo, the CVT, The Spudnik and The Humara models. For women in 2005, the Considered line featured The Gem, the Women's Boot, and the Mule shoe. In 2006 the Humara was reconfigured for men and women. The Low4 and BB shoes were added for men, and the Blazer and Moc Mule were added for women.

Nike unveiled two new designs for their 2007 Considered line of shoes, which the company integrated in to its All Conditions Gear (ACG) group. The new designs are pared down, less experimental and more active than previous versions of the shoe; according to the designers, they are looking at a younger mindset and "want to target those who are more focused on having fun in the outdoors." The integration of Considered into ACG is the first step in designing all shoes in the line with the Considered approach, a move which will be completed by summer 2008. The "Water Cat" is a water shoe made with minimal materials while still maintaining proper heel, ankle and toe support. The Soaker is also a water shoe, but is designed with street wear in mind as well. It uses fewer layers than many conventional shoes (the upper is a single layer of mesh, for example) and is built with "snap together tooling" which reduces toxic adhesives.

Features

• Vege-tan leather with minimal lining to reduce the amount of material used in manufacturing and helps the shoe breathe. The leather is produced in a facility with very high environmental standards.
• Woven hemp
  Hemp
  Hemp is mostly used as a name for low tetrahydrocannabinol strains of the plant Cannabis sativa, of fiber and/or oilseed varieties. In modern times, hemp has been used for industrial purposes including paper, textiles, biodegradable plastics, construction, health food and fuel with modest...
  
   and cotton
  Cotton
  Cotton is a soft, fluffy staple fiber that grows in a boll, or protective capsule, around the seeds of cotton plants of the genus Gossypium. The fiber is almost pure cellulose. The botanical purpose of cotton fiber is to aid in seed dispersal....
  
   fabric A vamp or upper and tongue is soft and flexible. It also helps the shoe breathe. Hemp
  Hemp
  Hemp is mostly used as a name for low tetrahydrocannabinol strains of the plant Cannabis sativa, of fiber and/or oilseed varieties. In modern times, hemp has been used for industrial purposes including paper, textiles, biodegradable plastics, construction, health food and fuel with modest...
  
   is a premium, sustainable material.
• Laces are made with hemp
  Hemp
  Hemp is mostly used as a name for low tetrahydrocannabinol strains of the plant Cannabis sativa, of fiber and/or oilseed varieties. In modern times, hemp has been used for industrial purposes including paper, textiles, biodegradable plastics, construction, health food and fuel with modest...
  
   and recycled polyethylene terephthalate
  Polyethylene terephthalate
  Polyethylene terephthalate , commonly abbreviated PET, PETE, or the obsolete PETP or PET-P, is a thermoplastic polymer resin of the polyester family and is used in synthetic fibers; beverage, food and other liquid containers; thermoforming applications; and engineering resins often in combination...
  
   which is typically made of used bottles.
• The welt stitch attaches the upper to the out sole to minimize the use of environmentally harmful adhesives.
• Phylite molded sole unit provides cushioning and support. Phylite is very lightweight and durable.
• Natural motion flex grooves increase flexibility for all-day comfort.
• Embossed swoosh uses no extra materials or chemicals.
• Additional lace holes for a custom fit.
• External "turned out" seams add structure and support to the upper. They also increase internal comfort.
• Soft and flexible collar construction increases comfort.
• Soft leather lining in heel and tongue reduces the amount of materials used. Lining is micro perforated to increase breathability.
• Flat, high contact bottom increases traction.
• Ergonomically deep-contoured last increase comfort and support.

Eliminating waste and toxic materials

• By carefully nesting the pieces to be cut for the upper, Nike reduced the amount of waste in the cutting process.
• By weaving certain parts of the upper on the Boot, Rock and Mule, Nike use only the length of material required.
• The company makes minimal use of linings and reinforcements. The design itself compensates for both.
• The outsole contains Nike Grind, made from recycled factory rubber waste.
• Injection molding of the phylon midsole – a process used elsewhere at Nike – produces less waste than conventional processes. With injected materials, production floor waste is minimized.
• The Boot, Rock and Gem products create 63% less waste than a comparable Nike light hiking shoe. The Slide and Mule create 33% less waste than conventional production practices.
• The Considered line of products reduces solvent use by over 80% compared with Nike’s typical products. This is above and beyond the 95% solvent reduction achieved under Nike’s current programs.

Using less energy

• Simpler design makes for fewer production steps, including less stitching. Fewer steps, at least in this case, means less energy.
• Materials are sourced closer to the factory – the majority within 200 miles (321.9 km) – so less energy is used for transportation.
• Producing the Boot, Rock and Gem requires 37% less energy in production than a comparable Nike light hiking shoe

Reducing waste at the end of the product’s life

• The products are designed to be more easily and effectively recycled in Nike’s Reuse–A-Shoe program
• The mechanical interlocking design of the outsole – which eliminates the need for chemical primers or adhesives – makes it easier to separate and recycle the components.

Awards

The Nike Considered boot won the Industrial Design Excellence Awards

Industrial Design Excellence Awards

The International Design Excellence Awards is an award program previously co-sponsored by BusinessWeek magazine, and in 2010 Fast Company magazine and the Industrial Designers Society of America...

 Gold Medal for consumer products in 2005, a program co-sponsored by BusinessWeek

BusinessWeek

Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...

 and IDSA

IDSA

IDSA may stand for one of the following.*Industrial Designers Society of America*Infectious Diseases Society of America*Entertainment Software Association, formerly the Interactive Digital Software Association*Institute for Defence Studies and Analyses...

 (Industrial Designers Society of America). "The Nike Considered Boot is a performance shoe that combines subtle styling with unique environmental benefits without sacrificing Nike's commitment to design innovation. The handcrafted boot sports a unique look obtained by weaving hemp lace between the leather upper to produce a one-of-a-kind shoe that molds to the foot. The project grew out of consumer feedback that clearly indicated a desire for more sustainable products. The designers achieved impressive environmental statistics: a reduction of 61 percent in manufacturing waste, 35 percent in energy consumption and 89 percent in the use of solvents. In addition, the shoe is designed to be more effectively recycled in Nike's Reuse-A-Shoe program. The product launch has surpassed expectations and has led Nike to consider similar issues in its other product lines." In addition Nike Considered shoes were awarded Product Design Excellence Awards in 2006 & 2007 by International Design Magazine.

Promotion

Nike employed boutique design firm Hunter Gatherer to create an animated spot for the Nike Considered line utilized in its viral marketing

Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

campaign.

External links

• Official Website
• http://huntergatherer.net/pages/projects/qtpopups/nike_considered.html Nike Considered Promotional Cartoon
• Nike's corporate/investor website
• NikeStore.com Nike's Official Online Store
• http://www.flickr.com/photos/31893151@N06/sets/72157608503523262/ Photos from Nike Considered Launch in New York