Nihal Mehta
Encyclopedia
Nihal Mehta is an American entrepreneur. With over twelve years experience in innovating marketing technologies through four successful startups to date, Mehta is a noted expert in the emerging adoption of wireless technology for media properties and consumer brands. Mehta started his entrepreneurial career by founding Urbangroove, an online nightlife portal, in 1999.
Mehta is currently CEO and co-founder of the social cityguide, buzzd
, backed by the BlackBerry
Partners Fund, Qualcomm Ventures, Greycroft and Monitor Ventures, which is currently launching the platform “LocalResponse,” to help brands reach consumers across aggregate location-based services. Prior to buzzd, Mehta founded ipsh!, one of the first full-service mobile marketing agencies in 2001, which he sold to Omnicom in 2005. Mehta's other entrepreneurial projects include co-chairing the innovation advisory board for Reshma for Congress, co-founding the non-profit Project Ahimsa, and being a co-founding general partner at the mobile seed venture fund ENIAC.
Mehta graduated from the University of Pennsylvania
with a BA in Philosophy and a BSE in Computer Science where he was also a member of the Pi Lambda Phi
fraternity. He frequently guest lectures at business schools around the country on entrepreneurship and mobile marketing, and is published in over 15 books and white papers on the subject.
Mehta was named a top 10 New York City "Game Changer" in the 2010 New York Enterprise Report, one of twenty RCR Wireless News
"Mobile Movers and Shakers" in 2008, a BusinessWeek
"M-Commerce Baron" in 2006 and named one of Ad Age's "Top 20 Marketers in Their 20s" in 2005.
Mehta is currently CEO and co-founder of the social cityguide, buzzd
Buzzd
Buzzd is a location-sensitive city guide and social network for the mobile phone. Users are able get real-time information on bars, restaurants, clubs, retailers and events in their area...
, backed by the BlackBerry
BlackBerry
BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion since 1999.BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more...
Partners Fund, Qualcomm Ventures, Greycroft and Monitor Ventures, which is currently launching the platform “LocalResponse,” to help brands reach consumers across aggregate location-based services. Prior to buzzd, Mehta founded ipsh!, one of the first full-service mobile marketing agencies in 2001, which he sold to Omnicom in 2005. Mehta's other entrepreneurial projects include co-chairing the innovation advisory board for Reshma for Congress, co-founding the non-profit Project Ahimsa, and being a co-founding general partner at the mobile seed venture fund ENIAC.
Mehta graduated from the University of Pennsylvania
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...
with a BA in Philosophy and a BSE in Computer Science where he was also a member of the Pi Lambda Phi
Pi Lambda Phi
Pi Lambda Phi International Fraternity Inc. is a college social fraternity with 35 active chapters and four colonies in the United States and Canada....
fraternity. He frequently guest lectures at business schools around the country on entrepreneurship and mobile marketing, and is published in over 15 books and white papers on the subject.
Mehta was named a top 10 New York City "Game Changer" in the 2010 New York Enterprise Report, one of twenty RCR Wireless News
RCR Wireless News
RCR Wireless News Group publishes media and information intelligence on all things wireless for industry and trade customers. Published since 1981, RCR Wireless News, a weekly print product, and RCRWireless.com, a daily electronic product, report on the wireless communications ecosystem...
"Mobile Movers and Shakers" in 2008, a BusinessWeek
BusinessWeek
Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...
"M-Commerce Baron" in 2006 and named one of Ad Age's "Top 20 Marketers in Their 20s" in 2005.