Nice Ideas was a video game company based in France

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

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Originally a part of Mattel Electronics, they were sold to an unknown company after the video game crash of 1983

Video game crash of 1983

The North American video game crash was a serious event that brought an abrupt end to what is considered the second generation of console video gaming in North America. Beginning in 1983, the crash almost destroyed the then-fledgling industry and led to the bankruptcy of several companies producing...

. Mattel was not allowed to shut down Nice Ideas like the rest of Mattel Electronics due to French law. It is believed Nice Ideas continued making new, unreleased games such as Pizzatime and Masters of the Universe

Masters of the Universe

Masters of the Universe is a media franchise created by Mattel....

 during this time.

At the time of the shutdown, Mattel Electronics sold the rights to Illusions

Illusions (video game)

Illusions is a surreal ColecoVision video game in which the player maneuvers blobs around the screen, trying to get them to merge, or, alternatively, split apart. At times, lizards may chase the blobs around. The water bucket, when spilled, can cause the lizard to turn into a fish. If the fish...

, BurgerTime

Burgertime

is a 1982 arcade game created by Data East for its DECO Cassette System. The game's original title, Hamburger, was changed to BurgerTime before its introduction to the US. The player is chef Peter Pepper, who must walk over hamburger ingredients located across a maze of platforms while avoiding...

, and Bump 'n' Jump

Bump 'n' Jump

Bump 'n' Jump, known in Japan as , is a 1982 Japanese arcade game created by Data East Corporation for its DECO Cassette System. The game was also published by Bally Midway....

 to Coleco

Coleco

Coleco is an American company founded in 1932 by Maurice Greenberg as "Connecticut Leather Company". It became a highly successful toy company in the 1980s, known for its mass-produced version of Cabbage Patch Kids dolls and its video game consoles, the Coleco Telstar and...

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