Newport, introduced in 1957, is a brand of menthol cigarettes produced by Lorillard Tobacco Company

Lorillard Tobacco Company

Lorillard Tobacco Company is an American tobacco company marketing cigarettes under the brand names Newport, Maverick, Old Gold, Kent, True, Satin, and Max. Lorillard is a member of the National Black Chamber of Commerce.- History :...

 of Greensboro, North Carolina

Greensboro, North Carolina

Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...

, United States. Newports comprise about 35 percent of menthol cigarette sales in the US. Newports have gained a commanding share of the African-American market; a 2005 survey stated that 49.5% of all sales to African Americans were Newport cigarettes. They are also among the most expensive major brands of cigarettes in the US.
The Newport Classic full flavor cigarettes were promoted for many years as a cigarette that allows you to "Enjoy a full flavor menthol, without drowning out pure tobacco taste." In the mid 1980s, Newport began an advertising campaign that courted African Americans in urban areas.