New Zealand general election, 1975
Encyclopedia
The 1975 New Zealand general election was held to elect MPs to the 38th session of the New Zealand Parliament. It was the first election in New Zealand where 18-20 year olds and all permanent residents of New Zealand were eligible to vote, although only citizens were able to be elected.

Background

The incumbent Labour Party, following the sudden death of Labour leader Norman Kirk
Norman Kirk
Norman Eric Kirk was the 29th Prime Minister of New Zealand from 1972 until his sudden death in 1974. He led the Parliamentary wing of the New Zealand Labour Party from 1965 to 1974. He was the fourth Labour Prime Minister of New Zealand, but the first to be born in New Zealand...

, was led by Bill Rowling
Bill Rowling
Sir Wallace Edward Rowling, KCMG , often known as Bill Rowling, was the 30th Prime Minister of New Zealand. He was in office for just over a year, having been appointed Prime Minister following the death of the highly popular Norman Kirk...

, a leader who was characterised as being weak and ineffectual by some political commentators. Labour's central campaign was the so-called "Citizens for Rowling
Citizens for Rowling
The Citizens for Rowling campaign was a campaign named after then Labour Prime Minister of New Zealand Bill Rowling in the lead up to the 1975 general election. Members of the campaign publicly signed the "Citizens for Rowling" petition warning against a National government led by Robert Muldoon...

" petition which attacked National leader Rob Muldoon
Robert Muldoon
Sir Robert David "Rob" Muldoon, GCMG, CH served as the 31st Prime Minister of New Zealand from 1975 to 1984, as leader of the governing National Party. Muldoon had been a prominent member of the National party and MP for the Tamaki electorate for some years prior to becoming leader of the party...

's forthright leadership style. This campaign was largely seen as having backfired on Labour.

The National Party responded with the formation of "Rob's Mob". As former Minister of Finance in the previous National government, Muldoon focused on the economic impact of Labour's policies. National's campaign advertising suggested that Labour's recently introduced compulsory personal superannuation scheme would result in the Government owning the New Zealand economy using the workers's money (akin to a communist state). Muldoon argued that his New Zealand superannuation scheme could be funded from future taxes rather than an additional tax on current wages.

The campaign achieved notoriety due to an infamous television commercial featuring "Dancing Cossacks" which was produced by Hanna Barbera on behalf of National's ad agency Colenso.

A consummate orator and a skilled television performer, Muldoon's powerful presence on screen increased his popularity with voters.

Results

The final results of election: National
New Zealand National Party
The New Zealand National Party is the largest party in the New Zealand House of Representatives and in November 2008 formed a minority government with support from three minor parties.-Policies:...

 won 55 seats, and Labour
New Zealand Labour Party
The New Zealand Labour Party is a New Zealand political party. It describes itself as centre-left and socially progressive and has been one of the two primary parties of New Zealand politics since 1935....

 32 seats. Thus Rob Muldoon replaced Bill Rowling
Bill Rowling
Sir Wallace Edward Rowling, KCMG , often known as Bill Rowling, was the 30th Prime Minister of New Zealand. He was in office for just over a year, having been appointed Prime Minister following the death of the highly popular Norman Kirk...

 as Prime Minister
Prime Minister of New Zealand
The Prime Minister of New Zealand is New Zealand's head of government consequent on being the leader of the party or coalition with majority support in the Parliament of New Zealand...

, ending the term of the Third Labour government
Third Labour Government of New Zealand
The Third Labour Government of New Zealand was the government of New Zealand from 1972 to 1975. During its time in office, it carried out a wide range of reforms in areas such as overseas trade, farming, public works, energy generation, local government, health, the arts, sport and recreation,...

, and beginning the term of the Third National government
Third National Government of New Zealand
The Third National Government of New Zealand was the government of New Zealand from 1975 to 1984. It was an economically and socially conservative government, which aimed to preserve the Keynesian economic system established by the First Labour government while also being socially conservative...

. The party seat numbers were an exact opposite of the 1972
New Zealand general election, 1972
The New Zealand general election of 1972 was held to elect MPs to the 37th session of the New Zealand Parliament. The Labour Party, led by Norman Kirk, defeated the governing National Party.-Background:...

 election. No minor parties won seats. There were 1,953,050 electors on the roll, with 1,603,733 (82.11%) voting.

Notable electorate results included the election of two Māori MPs to general seats; the first time that any Māori had been elected to a non-Māori seat
Maori seats
In New Zealand politics, Māori electorates, colloquially also called Māori seats, are a special category of electorate that gives reserved positions to representatives of Māori in the New Zealand Parliament...

 since James Carroll
James Carroll (New Zealand politician)
Sir James Carroll, KCMG , known to Māori as Timi Kara, was a New Zealand politician of Irish and Ngati Kahungunu descent. Beginning his career as an interpreter and land agent, Carroll was elected to the Eastern Maori seat in 1887. He was Colonial Secretary from 1895...

 in 1893. The MPs in question were Ben Couch
Ben Couch
Manuera Benjamin Riwai Couch or, as he was generally known, Ben Couch , was a New Zealand politician and rugby union player and a member of The Church of Jesus Christ of Latter-day Saints...

 in Wairarapa
Wairarapa
Wairarapa is a geographical region of New Zealand. It occupies the south-eastern corner of the North Island, east of metropolitan Wellington and south-west of the Hawke's Bay region. It is lightly populated, having several rural service towns, with Masterton being the largest...

 and Rex Austin
Rex Austin
William Rex Austin, known as Rex Austin, was a New Zealand politician of the National Party.In the 1975 election he was elected to Parliament as the National Party MP for Awarua, which he represented until 1987....

 in Awarua.
> > > > >
Party Candidates Total votes Percentage Seats won Change
87 763,136 47.59 55 +23
87 634,453 39.56 32 -23
87 119,147 7.43 0 ±0
87 83,241 5.19 0 ±0
41 3,756 0.23 0 ±0
Total Votes 1,603,733 87
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