New Theatre (New York City)
Encyclopedia
The New Theatre was an Off-Broadway
Off-Broadway
Off-Broadway theater is a term for a professional venue in New York City with a seating capacity between 100 and 499, and for a specific production of a play, musical or revue that appears in such a venue, and which adheres to related trade union and other contracts...

 theatre in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 that was active during the 1960s and 1970s. Located at 154 E 54th St, the theatre opened in 1964 with the American premiere of Ann Jellicoe
Ann Jellicoe
Ann Jellicoe is a British actor, theatre director and playwright. Although her work has covered many areas of theatre and film, she is best known for "pushing the envelope" of the stage play, devising new forms which challenge and delight unconventional audiences...

's The Knack. Several notable productions premiered at the theatre including Mary Rodgers
Mary Rodgers
Mary Rodgers is an American composer of musicals and an author of children's books. She is a daughter of composer Richard Rodgers and his wife, Dorothy Rodgers, as is her sister, Linda Rodgers Emory...

's The Mad Show
The Mad Show
The Mad Show is an Off-Broadway musical revue based on Mad Magazine. The music is by Mary Rodgers, the book by Larry Siegel and Stan Hart. The show's various lyricists include Siegel, Marshall Barer, Steven Vinaver, and Stephen Sondheim.-Production:...

(1966) and Roderick Cook
Roderick Cook
Roderick Cook was an English playwright, writer, theatre director and actor of stage, television and film...

's musical revue of Noël Coward
Noël Coward
Sir Noël Peirce Coward was an English playwright, composer, director, actor and singer, known for his wit, flamboyance, and what Time magazine called "a sense of personal style, a combination of cheek and chic, pose and poise".Born in Teddington, a suburb of London, Coward attended a dance academy...

 songs Oh, Coward!
Oh, Coward!
Oh, Coward! is a musical revue in two acts devised by Roderick Cook and containing music and lyrics by Noël Coward. The revue consists of two men and one woman in formal dress, performing songs based on the following themes: England, family album, travel, theatre, love and women...

(1972). The theatre closed in 1974.

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