New Earth Time is an alternative naming system for measuring the time of day. In NET the day is split into 360 NET degrees, each NET degree is split into 60 NET minutes and each NET minute is split into 60 NET seconds. One NET degree is therefore equivalent to four standard minutes, and one standard hour is equivalent to 15 NET degrees.

NET is equivalent to the UTC read from a 24-hour analog clock as the clockwise angle past midnight of the hour hand. For example, noon is 180°0'0" NET and at that time the hour hand is pointing straight down forming a 180° angle when measured from the top, at midnight. A full circle is 360 degrees and one NET day.

History

New Earth Time was invented on 15 September 1999 by Mark Laugesen from Auckland. The rights to the name New Earth Time (or NET) and slogan "360 degrees of time" are novel and owned by degree NET Ltd. Similar ideas for unifying time measurement across the globe include Swatch Internet Time

Swatch Internet Time

Swatch Internet Time is a decimal time concept introduced in 1998 and marketed by the Swatch corporation as an alternative, decimal measure of time...

, another rebranding

Rebranding

Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors....

 of UTC+1.

See also

• 24-hour analog dial
• Decimal time
  Decimal time
  Decimal time is the representation of the time of day using units which are decimally related. This term is often used to refer specifically to French Revolutionary Time, which divides the day into 10 decimal hours, each decimal hour into 100 decimal minutes and each decimal minute into 100 decimal...
  
  
• Rebranding
  Rebranding
  Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors....
  
  
• Swatch Internet Time
  Swatch Internet Time
  Swatch Internet Time is a decimal time concept introduced in 1998 and marketed by the Swatch corporation as an alternative, decimal measure of time...
  
  
• UTC