New Breed (ECW)
Encyclopedia
The New Breed was a professional wrestling
Professional wrestling
Professional wrestling is a mode of spectacle, combining athletics and theatrical performance.Roland Barthes, "The World of Wrestling", Mythologies, 1957 It takes the form of events, held by touring companies, which mimic a title match combat sport...

 stable that appeared on the ECW brand
WWE Brand Extension
WWE, formerly the World Wrestling Federation and World Wrestling Entertainment , currently promotes its core business of professional wrestling through two "brands" named after their two major television shows Raw and SmackDown...

 of World Wrestling Entertainment (WWE) in 2007. It was initially composed of Elijah Burke
Elijah Burke
Elijah Samuel Burke is an American professional wrestler, currently signed to Total Nonstop Action Wrestling under the name of "The Pope" D'Angelo Dinero; a gimmick in which he portrays a Harlem street preacher...

, Marcus Cor Von
Monty Brown
Monty Brown is an American professional wrestler and former National Football League linebacker, also known as Marcus Cor Von. He is best known for his time with Total Nonstop Action Wrestling and World Wrestling Entertainment, where he wrestled on its ECW brand under the ring name Marcus Cor Von...

, Matt Striker, Kevin Thorn
Kevin Fertig
Kevin Matthew Fertig is an American professional wrestler. He is best known for working with World Wrestling Entertainment under the ring names Mordecai and Kevin Thorn....

, and Ariel
Shelly Martinez
Shelly Leonor Martinez is a Mexican American model, actress, professional wrestler and valet. She is known for her work with World Wrestling Entertainment on its ECW brand under the ring name Ariel and for Total Nonstop Action Wrestling under the ring name Salinas as valet to The Latin American...

. CM Punk
CM Punk
Phillip Jack "Phil" Brooks , better known by his ring name CM Punk, is an American professional wrestler currently signed to WWE and working on its Raw brand currently serving his second title reign as WWE Champion....

 briefly joined the stable in April 2007.

The stable was created to feud with wrestlers who had been a part of the original Extreme Championship Wrestling
Extreme Championship Wrestling
Extreme Championship Wrestling was a professional wrestling promotion that was founded in Philadelphia, Pennsylvania in 1992 by Tod Gordon and closed when his successor, Paul Heyman, declared bankruptcy in April 2001...

 (ECW) promotion in the 1990s. WWE revived ECW as a third brand in 2006, and hired several former ECW wrestlers – the ECW Originals
ECW Originals
The ECW Originals was a professional wrestling stable that made sporadic appearances in various wrestling promotions, including World Wrestling Entertainment and Total Nonstop Action Wrestling....

 – to compete on the brand. In early 2007, the New Breed was created when Vince McMahon
Vince McMahon
Vincent Kennedy "Vince" McMahon is an American professional wrestling promoter, announcer, commentator, film producer, actor and former occasional professional wrestler. McMahon is the current Chairman, CEO and Chairman of the Executive Committee of professional wrestling promotion WWE...

, the WWE chairman, touted Burke and Cor Von as the epitome of the new ECW, while insulting the ECW Originals. Striker, Thorn, and Ariel joined the following week.

The New Breed instantly began feuding
Feud (professional wrestling)
A professional wrestling feud is a staged rivalry between multiple wrestlers or alliances of wrestlers. They are integrated into ongoing storylines, particularly in events which are televised...

 with the ECW Originals. They faced off in several matches throughout the year, including at WrestleMania 23
WrestleMania 23
WrestleMania 23 was the twenty-third annual WrestleMania professional wrestling pay-per-view event produced by World Wrestling Entertainment . It took place on April 1, 2007 at Ford Field in Detroit, Michigan...

. After this, both factions began recruiting CM Punk, who elected to join the New Breed. Two weeks later however, he turned on Burke during a match. Thorn and Ariel left the stable shortly afterward as well. The New Breed continued to feud with the Originals and Punk, and also with The Major Brothers
Curt Hawkins and Zack Ryder
Curt Hawkins and Zack Ryder were a American professional wrestling tag team who appeared on the independent circuit and WWE under a variety of evolving names....

, a new tag team who had defeated Striker and Cor Von in their debut match. By June 2007, the stable had dissolved, with the three remaining members quietly separating.

Concept

World Wrestling Entertainment (WWE) acquired Extreme Championship Wrestling
Extreme Championship Wrestling
Extreme Championship Wrestling was a professional wrestling promotion that was founded in Philadelphia, Pennsylvania in 1992 by Tod Gordon and closed when his successor, Paul Heyman, declared bankruptcy in April 2001...

 (ECW) and its video library
WWE Video Library
The WWE video library is currently the largest collection of professional wrestling videos and copyrights in the world. It is comprised not only of past and current works by WWE but the works of now defunct professional wrestling promotions dating back to the 1940s...

 in 2003, and later began reintroducing ECW by utilizing ECW library content for DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

s and releasing a series of books. The popularity of ECW merchandise prompted WWE to organize an ECW reunion pay-per-view
Pay-per-view
Pay-per-view provides a service by which a television audience can purchase events to view via private telecast. The broadcaster shows the event at the same time to everyone ordering it...

, ECW One Night Stand
ECW One Night Stand (2005)
ECW One Night Stand was a professional wrestling pay-per-view event produced by World Wrestling Entertainment . It was held on June 12, 2005 at the Hammerstein Ballroom in New York, New York. The main event was a tag team match between The Dudley Boyz and the team of Tommy Dreamer and The Sandman...

, in 2005. WWE organized a second One Night Stand
ECW One Night Stand (2006)
ECW One Night Stand was a professional wrestling pay-per-view event produced by World Wrestling Entertainment . It was held on June 11, 2006 at the Hammerstein Ballroom in New York, New York....

 pay-per-view the following year. In May 2006 WWE announced the launch of ECW as a stand-alone brand
WWE Brand Extension
WWE, formerly the World Wrestling Federation and World Wrestling Entertainment , currently promotes its core business of professional wrestling through two "brands" named after their two major television shows Raw and SmackDown...

, congruous to Raw
WWE RAW
WWE Raw ) is a sports entertainment television program for WWE that currently airs on the USA Network in the United States...

 and SmackDown!, with its own show on the Sci Fi
Syfy
Syfy , formerly known as the Sci-Fi Channel and SCI FI, is an American cable television channel featuring science fiction, supernatural, fantasy, reality, paranormal, wrestling, and horror programming. Launched on September 24, 1992, it is part of the entertainment conglomerate NBCUniversal, a...

 channel. In preparation for the launch of the ECW brand, WWE hired several original ECW wrestlers, including Sabu
Sabu (wrestler)
Terry Michael Brunk , better known by his ring name Sabu, is an American professional wrestler best known for his extreme wrestling style...

, The Sandman, and
ECW Originals
The ECW Originals was a professional wrestling stable that made sporadic appearances in various wrestling promotions, including World Wrestling Entertainment and Total Nonstop Action Wrestling....

 Balls Mahoney
Balls Mahoney
Jonathan Rechner better known by his ring name Balls Mahoney , is an American professional wrestler...

. It was also announced that wrestlers who had previously worked for ECW before joining WWE following its closure, including Rob Van Dam
Rob Van Dam
Robert Alexander "Rob" Szatkowski , better known by his ring name Rob Van Dam , is an American professional wrestler and actor who is currently signed to Total Nonstop Action Wrestling ....

 and Tommy Dreamer
Tommy Dreamer
Thomas James "Tom" Laughlin is an American professional wrestler better known by his ring name Tommy Dreamer. He is currently working for various promotions on the independent circuit. He is best known for his time spent with Extreme Championship Wrestling and World Wrestling Entertainment...

, would be moving to the new ECW brand.

The term "new breed" was originally used to describe the revived ECW brand as a whole, with advertisements and articles using the tagline
Tagline
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...

 "A new breed unleashed". In early 2007, the term began to be used as the name for a new stable (faction) on the new ECW brand, which consisted solely of wrestlers that had not been a part of the original ECW. This stable quickly began feuding
Feud (professional wrestling)
A professional wrestling feud is a staged rivalry between multiple wrestlers or alliances of wrestlers. They are integrated into ongoing storylines, particularly in events which are televised...

 with the ECW Originals
ECW Originals
The ECW Originals was a professional wrestling stable that made sporadic appearances in various wrestling promotions, including World Wrestling Entertainment and Total Nonstop Action Wrestling....

 – wrestlers who had been part of the original ECW.

Formation

On January 30, 2007, Vince McMahon
Vince McMahon
Vincent Kennedy "Vince" McMahon is an American professional wrestling promoter, announcer, commentator, film producer, actor and former occasional professional wrestler. McMahon is the current Chairman, CEO and Chairman of the Executive Committee of professional wrestling promotion WWE...

, the chairman of WWE, appeared on ECW on Sci Fi. In several backstage segments, he showed disdain for wrestlers that were a part of the original ECW – the ECW Originals. While demeaning the Originals, McMahon simultaneously showed appreciation for newer wrestlers, calling Marcus Cor Von
Monty Brown
Monty Brown is an American professional wrestler and former National Football League linebacker, also known as Marcus Cor Von. He is best known for his time with Total Nonstop Action Wrestling and World Wrestling Entertainment, where he wrestled on its ECW brand under the ring name Marcus Cor Von...

 "a breath of fresh air" and bringing Elijah Burke
Elijah Burke
Elijah Samuel Burke is an American professional wrestler, currently signed to Total Nonstop Action Wrestling under the name of "The Pope" D'Angelo Dinero; a gimmick in which he portrays a Harlem street preacher...

 to the ring
Wrestling ring
A wrestling ring is the ring stage on which professional wrestlers wrestle.-Configuration and construction:The configuration and construction of the "traditional" ring is very similar to that of a boxing ring, though the wrestling version has three ring ropes...

 with him to tout Burke as the epitome of the new ECW. As a result, Tommy Dreamer, Balls Mahoney, Sabu, and The Sandman interrupted and attacked Burke, provoking a feud
Feud (professional wrestling)
A professional wrestling feud is a staged rivalry between multiple wrestlers or alliances of wrestlers. They are integrated into ongoing storylines, particularly in events which are televised...

. The next week, McMahon appeared on ECW again, insulting Dreamer, Mahoney, Sabu, The Sandman, and Rob Van Dam, before informing them that they would be fired if they interfered in each other's matches that night. Matt Striker and Kevin Thorn
Kevin Fertig
Kevin Matthew Fertig is an American professional wrestler. He is best known for working with World Wrestling Entertainment under the ring names Mordecai and Kevin Thorn....

, along with his valet
Manager (professional wrestling)
In professional wrestling, a manager is a secondary character paired with a wrestler for a variety of reasons. The manager is often either a non-wrestler, an occasional wrestler, an older wrestler who has retired or is nearing retirement or, in some cases, a new wrestler who is breaking into the...

 Ariel
Shelly Martinez
Shelly Leonor Martinez is a Mexican American model, actress, professional wrestler and valet. She is known for her work with World Wrestling Entertainment on its ECW brand under the ring name Ariel and for Total Nonstop Action Wrestling under the ring name Salinas as valet to The Latin American...

, joined forces with Burke and Cor Von as the New Breed. Striker was named the special guest referee for Thorn's match with Dreamer that night, and refused to count a pinfall for Dreamer, allowing Thorn to win. Burke defeated Van Dam later in the night, and the New Breed members attacked Van Dam until they were chased off by the other ECW Originals. The feud continued throughout March and April, with the factions facing off against each other in several singles and tag team matches
Professional wrestling tag team match types
Much like singles matches, tag team professional wrestling matches can and have taken many forms. Just about any singles or melee match type can be adapted to tag teams; for example, hardcore tag team matches are commonplace...

.

In early March, Dreamer challenged the New Breed to a match at WrestleMania 23
WrestleMania 23
WrestleMania 23 was the twenty-third annual WrestleMania professional wrestling pay-per-view event produced by World Wrestling Entertainment . It took place on April 1, 2007 at Ford Field in Detroit, Michigan...

 on behalf of the Originals. The following week, Dreamer won a battle royal
Battle royal (professional wrestling)
In professional wrestling, a battle royal is a multi-competitor match type in which wrestlers are eliminated until one is left and declared winner...

 featuring members of the New Breed and the Originals. In the final weeks leading up to WrestleMania, the stables continued to clash, with Van Dam defeating Burke on the March 27 episode of ECW. This provoked an attack on Van Dam by the other New Breed members, until the Originals made the save. At WrestleMania, the New Breed members lost to the ECW Originals in an eight-man tag team match, but on the following episode of ECW on Sci Fi, they defeated the ECW Originals in an extreme rules
Hardcore wrestling
Hardcore wrestling is a form of professional wrestling that eschews traditional concepts of match rules in favor of matches that take place in unusual environments, using foreign objects that are not normally permitted...

 rematch.

Recruiting CM Punk

Just prior to WrestleMania, both the New Breed and the ECW Originals began attempting to recruit CM Punk
CM Punk
Phillip Jack "Phil" Brooks , better known by his ring name CM Punk, is an American professional wrestler currently signed to WWE and working on its Raw brand currently serving his second title reign as WWE Champion....

 into their stables. On the April 3 episode of ECW, Cor Von eventually told Punk to choose a side, stating that Punk was either with the New Breed or against them. The following week, Punk made his decision and joined the New Breed, shaking hands with Burke in the ring. The next week, his presence immediately created tension within the group, as he berated Cor Von and Thorn for losing and undermined Burke's position as the leader of the New Breed. Later that episode, Burke faced Van Dam in a singles match. Punk attempted to interfere, sliding a steel chair
Folding chair
A folding chair is a light, portable chair that that folds flat, and can be stored in a stack, row, or on a cart.-Uses:Folding chairs are generally used for seating in areas where permanent seating is not possible or practical. This includes outdoor and indoor events such as funerals, college...

 into the ring, but Van Dam got to it first and hit Burke with it. Afterward, Punk apologized to Burke. The following week, Punk apologized again, but was forced by Burke to miss an eight-man elimination tag team match between the Originals and the New Breed. In retaliation, Punk attacked Burke, causing him to lose the match, and left the New Breed.

The following week, on the May 1 episode of ECW, Burke announced a match between Thorn and Punk, which Thorn lost. After the match, Thorn quit the New Breed, as none of the other members interfered during the match to help him. That same night, Striker and Cor Von lost to the debuting tag team
Tag team
Tag team professional wrestling is a variation in which matches are contested between teams of multiple wrestlers. A tag team may comprise two wrestlers who normally wrestle in singles competition, but more commonly are made of established teams who wrestle regularly as a unit and have a team name...

 of The Major Brothers
Curt Hawkins and Zack Ryder
Curt Hawkins and Zack Ryder were a American professional wrestling tag team who appeared on the independent circuit and WWE under a variety of evolving names....

 (Brian
Curt Hawkins
Brian Joseph Myers is an American professional wrestler, better known by his ring name Curt Hawkins. He is currently signed to WWE working on its Raw brand...

 and Brett
Zack Ryder
Matthew Joseph Cardona, Jr. better known by his ring name Zack Ryder, is an American professional wrestler. He is currently signed to WWE and works on the Raw brand as a wrestler and the SmackDown brand as an assistant to SmackDown General Manager Theodore Long.Cardona wrestled mostly with his tag...

). Striker was pinned and as a result, Burke blamed Striker, berating him for the loss and creating tension between the two. The following week, Cor Von defeated Punk in a singles match following interference from Burke, and Burke defeated one-half of The Major Brothers, Brian. Punk gained revenge at the Judgment Day
Judgment Day (2007)
Judgment Day was the ninth annual Judgment Day professional wrestling pay-per-view event produced by World Wrestling Entertainment . It took place on May 20, 2007 from the Scottrade Center in St. Louis, Missouri...

 pay-per-view
Pay-per-view
Pay-per-view provides a service by which a television audience can purchase events to view via private telecast. The broadcaster shows the event at the same time to everyone ordering it...

 in late May however, when he defeated Burke in a singles match. On the next episode of ECW, Striker defeated Brett Major while Burke and Cor Von lost to the team of Van Dam and Punk by disqualification when Cor Von attacked Punk despite not being the legal man in the match. After this, Van Dam was moved into a feud with Randy Orton
Randy Orton
Randal Keith "Randy" Orton is an American professional wrestler and actor. He is signed to WWE wrestling on its SmackDown brand...

 and Punk joined forces with Dreamer and The Sandman to replace Sabu, who had left WWE in mid-May. At the One Night Stand
One Night Stand (2007)
One Night Stand was the third annual One Night Stand professional wrestling pay-per-view event produced by World Wrestling Entertainment . It took place on June 3, 2007 at the Jacksonville Veterans Memorial Arena in Jacksonville, Florida and featured talent from the Raw, SmackDown!, and ECW brands...

 pay-per-view in June, Burke, Cor Von, and Striker lost to Punk, Dreamer, and The Sandman in a tables match.

Dissolution and aftermath

In mid-2007 the New Breed was phased out as a group. Cor Von and Burke remained loosely aligned and teamed together on a few occasions until mid-June. After this, Cor Von took an extended leave of absence before being released from the company in September. Burke remained part of ECW and received a push in late June and July, challenging for the ECW World Championship
ECW World Heavyweight Championship
The Extreme Championship Wrestling World Heavyweight Championship was a professional wrestling world heavyweight championship in Extreme Championship Wrestling and World Wrestling Entertainment...

 on several occasions. Throughout the remainder of 2007 and most of 2008, he was rarely used in a prominent role and was released in November 2008.

Ariel was released from WWE on May 18, shortly after she and Thorn left the New Breed. Thorn remained on ECW for several months, but was sent to WWE's developmental territory in early 2008. He was eventually released from his contract in early 2009. Following his release, he criticized the storylines in which the stable was involved, especially the fact that the stable was used to push CM Punk
CM Punk
Phillip Jack "Phil" Brooks , better known by his ring name CM Punk, is an American professional wrestler currently signed to WWE and working on its Raw brand currently serving his second title reign as WWE Champion....

, stating that it "could have been done differently". Fertig also felt that there was "so much more" that could have done with the stable, due to "eclectic" mix of people involved.

As of 2011, only Striker and CM Punk are still employed by WWE. Following the dissolution of the New Breed, Striker began managing
Manager (professional wrestling)
In professional wrestling, a manager is a secondary character paired with a wrestler for a variety of reasons. The manager is often either a non-wrestler, an occasional wrestler, an older wrestler who has retired or is nearing retirement or, in some cases, a new wrestler who is breaking into the...

 wrestler Big Daddy V
Nelson Frazier, Jr.
Nelson Frazier, Jr. is an American professional wrestler and actor, better known by his ring names Mabel, Viscera, Big Daddy V, and King V. He is best known for his work with World Wrestling Federation/Entertainment...

 until 2008. In August 2008, Striker began working as the color commentator
Color commentator
A color commentator is a sports commentator who assists the play-by-play announcer, often by filling in any time when play is not in progress. The color analyst and main commentator will often exchange comments freely throughout the broadcast, when the play-by-play announcer is not describing the...

 on ECW, before being moved to the SmackDown brand in October 2009, where he continues to work as a color commentator. CM Punk won the ECW Championship in September 2007 and, after leaving the ECW brand in 2008, he went on to become a three-time World Heavyweight Champion
World Heavyweight Championship (WWE)
The World Heavyweight Championship is a professional wrestling world heavyweight championship in WWE. It is the world title of the SmackDown brand and one of two in WWE, complementing the WWE Championship of the Raw brand...

., as well as a two-time WWE Champion

External links

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