"Neva Soft" is a song by British

British people

The British are citizens of the United Kingdom, of the Isle of Man, any of the Channel Islands, or of any of the British overseas territories, and their descendants...

 R&B singer and rapper Ms. Dynamite

Ms. Dynamite

Niomi Arleen McLean-Daley , who performs as Ms. Dynamite, is a double BRIT Award and three time MOBO Awards winning UK garage, R&B and hip hop singer and rapper.-Biography:...

. The single, produced by Labrinth

Labrinth

Timothy McKenzie , better known by his stage name Labrinth, is an English singer-songwriter and record producer. McKenzie is signed to Simon Cowell's record label Syco, becoming the first non-talent show signing in six years...

 serves as the lead single

Lead single

A lead single is usually the first single released by a musician or a band before the release of its home album.During the era of the grammophone record, all music arrived in the marketplace as what is now termed a single, one potential hit song backed by an additional song of generally less...

 from her upcoming third studio album. It was released in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 as a digital download

Music download

A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 on 2 September 2011 and debuted at number 33 on the UK Chart

UK Singles Chart

The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

 - marking the eighth top 40 hit for the artist.

Critical reception

Robert Copsey of Digital Spy

Digital Spy

Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

Blog gave the song a positive review stating:

"Original bad girl pon the radar," she spits over juttering percussion and minimal D&B beats courtesy of oh-so-trendy hitmaker Labrinth, whose production is brimming with earworm hooks - including an anthemic, hands-in-the-air "Woaah-Oh" chant. The result? When she informs us, "Know me she were neva soft ya know," reflecting on her ten years in the biz, it's hard not to think, 'You could have fooled us love, but we're glad to have you back!'

Music video

A music video to accompany the release of "Neva Soft" was first released onto YouTube on 12 August 2011 at a total length of three minutes and fifty-five seconds.

Track listing

Chart performance

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Chart (2011)	Peak position

Release history

Region	Date	Format	Label
United Kingdom United Kingdom The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...	2 September 2011	Digital Download	Relentless Records Relentless Records Relentless Records, founded by Shabs Jobanputra and Paul Franklyn in 1999 is now a part of Sony Music based in London, UK. Having achieved large scale successes with Joss Stone, KT Tunstall and several urban artists such as Artful Dodger and So Solid Crew, the label is now building a small focused...