Netto Marken-Discount
Encyclopedia
Netto Marken-Discount is a German supermarket chain. It is owned by the largest German supermarket cooperative Edeka Group
EDEKA
The Edeka Group is the largest German supermarket corporation, currently holding a market share of 26%. Founded in 1898, it consists today of several cooperatives of independent supermarkets all operating under the umbrella organisation Edeka Zentrale AG & Co KG, with headquarters in Hamburg...

 and operates mostly in the south and west of Germany. The first store was opened in 1984 and the chain is expanding aggressively, with its 1000th store opening in 2004 and its 4000th in 2009.

In 2009 the Edeka Group completed acquisition of the Plus
Plus (supermarket)
Plus was a German supermarket chain founded in 1972. It operated 2,840 stores in Germany with an approximate 27,000 employees and about 1,200 stores in several other European countries...

 supermarket chain and has converted the Plus supermarket locations into Netto supermarkets.

The Netto Marken-Discount retail concept is to offer well-known brands at low prices, which contrasts with the strategy of competitors Aldi and Lidl who mainly offer products badged under brand names they have created.

The chain is unrelated to the Danish Netto
Netto (store)
Netto is a Danish discount supermarket operating in several European countries. Netto is owned by Dansk Supermarked Group, which in turn is partly owned by A.P. Møller-Mærsk Group.Netto also operates an express version of the store, known as Døgn Netto...

 chain, which has operations in several German states or the French owned Netto
Netto (Les Mousquetaires)
Netto is a French chain of hard discount stores owned by the Les Mousquetaires group. Previously known as Comptoir des Marchands, the chain changed its name to Netto in 2001...

discount store.
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