Naïve New Beaters is a French

French people

The French are a nation that share a common French culture and speak the French language as a mother tongue. Historically, the French population are descended from peoples of Celtic, Latin and Germanic origin, and are today a mixture of several ethnic groups...

 pop band from Paris

Paris

Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

. Their style incorporates elements from rap

Rap

Rap may refer to:*Rapping, performance in which rhyming lyrics are used, with or without musical accompaniment ; while an MC performs spoken verses in time to a beat/ melody**Hip hop subculture**Hip hop music...

, rock

Rock music

Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...

 and electro house. The band was formed in 2005 and found initial internet fame on YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 in 2007 with the music video for their first single "BANG BANG

Bang Bang (song)

"Bang Bang", a song by Squeeze, was the second single released from their debut album Squeeze. Along with "853-5937", this is a single that Squeeze mainstays Glenn Tilbrook and Chris Difford are not fond of, and they have successfully fought to keep it from being included on any Squeeze...

" eventually receiving over 100,000 views. In May 2009 they released their first album "Wallace" and toured Europe playing such festivals as Festival Internacional de Benicàssim

Festival Internacional de Benicàssim

The Festival Internacional de Benicàssim is an annual music festival which takes place in the village of Benicàssim, province of Castelló, Valencian Community in Spain. It focuses mainly on pop, rock and electronica artists, as well as having other elements besides music like short films,...

, Paléo Festival

Paléo Festival

The Paléo Festival de Nyon, usually just called Paléo, started in a small way in 1976 as the Nyon Folk Festival. It was differently located, near the Lake Geneva and had only two stages. But today it is the second biggest open-air music festival in mainland Europe, after the Sziget Festival. Today...

 and Osheaga Festival

Osheaga Festival

The Osheaga Music and Arts Festival is a multi-day rock festival in Montreal, Quebec, that is held annually at Parc Jean-Drapeau on Île Sainte-Hélène every summer. The 2006 festival attracted a crowd of around 25,000 people. The second edition was held on September 8 and 9, 2007...

 in Quebec

Quebec

Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

, Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

.

Their song "Can't Choose" was featured on the game NBA 2K10

NBA 2K10

NBA 2K10 is a basketball video game based on the National Basketball Association developed by Visual Concepts and published by 2K Sports. It was released on October 6, 2009 on Xbox 360, PlayStation 2, PlayStation 3 and PSP and on October 12, 2009 on PC. It was released on Wii on November 9, 2009 in...

They are mainly known thanks to their song "Live Good" used in a TV ad for Nokia