National Food Survey(India)
Encyclopedia
The National Food Survey is a syndicated, multi-year study of food habits and consumption across urban India
, conducted bi-annually by IMRB International
. The last round of the National Food Survey was conducted in September 2007.
NFS is one of the most comprehensive studies in terms of categories, and information coverage, providing baseline information on food purchase behavior
. The Food survey collects information on 55 varied product categories ranging from breakfast
cereals to ready-to-eat foods and provides a range of information on variables such as category penetration, frequency of purchase, trial and usage of brands and barriers to adoption of certain food categories. The study also captures information on media
, demographic, and kitchen related variables.
The Food Survey is not to be confused with a similarly named government social survey conducted by the British
government. Unlike the British National Food Survey it does not provide information for economic planning
, and is primarily a research tool for food marketers.
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, conducted bi-annually by IMRB International
IMRB International
IMRB International is a multi-country market research, survey and business consultancy firm that offers a range of syndicated data and customized research services...
. The last round of the National Food Survey was conducted in September 2007.
NFS is one of the most comprehensive studies in terms of categories, and information coverage, providing baseline information on food purchase behavior
Consumer behaviour
Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups...
. The Food survey collects information on 55 varied product categories ranging from breakfast
Breakfast
Breakfast is the first meal taken after rising from a night's sleep, most often eaten in the early morning before undertaking the day's work...
cereals to ready-to-eat foods and provides a range of information on variables such as category penetration, frequency of purchase, trial and usage of brands and barriers to adoption of certain food categories. The study also captures information on media
News media
The news media are those elements of the mass media that focus on delivering news to the general public or a target public.These include print media , broadcast news , and more recently the Internet .-Etymology:A medium is a carrier of something...
, demographic, and kitchen related variables.
The Food Survey is not to be confused with a similarly named government social survey conducted by the British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
government. Unlike the British National Food Survey it does not provide information for economic planning
Economic planning
Economic planning refers to any directing or planning of economic activity outside the mechanisisms of the market, in an attempt to achieve specific economic or social outcomes. Planning is an economic mechanism for resource allocation and decision-making in contrast with the market mechanism...
, and is primarily a research tool for food marketers.