NOW is a British

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 weekly entertainment magazine.

It is a weekly magazine in the UK, with a regular circulation of 384,356. It is a mix of celebrity news, gossip and fashion and is primarily aimed at women. It also features movie and music reviews, real life stories, shopping and style feature together with major celebrity interviews.

NOW was launched in late 1996 as a less serious, more gossip-oriented magazine aimed at women. A series of high-profile celebrity relationships, such as between David

David Beckham

David Robert Joseph Beckham, OBE is an English footballer who plays midfield for Los Angeles Galaxy in Major League Soccer, having previously played for Manchester United, Preston North End, Real Madrid, and A.C...

 and Victoria Beckham

Victoria Beckham

Victoria Caroline Beckham is an English singer-songwriter, dancer, model, actress, fashion designer and businesswoman. In the late 1990s, Beckham rose to fame with the all-female pop group Spice Girls and was dubbed Posh Spice by the July 1996 issue of the British pop music magazine Top of the Pops...

, and Jennifer Aniston

Jennifer Aniston

Jennifer Joanna Aniston is an American actress, film director, and producer, best known for her role as Rachel Green on the television sitcom Friends, a role which earned her an Emmy Award, a Golden Globe Award, and a Screen Actors Guild Award.Aniston has also enjoyed a successful film career,...

 and Brad Pitt

Brad Pitt

William Bradley "Brad" Pitt is an American actor and film producer. Pitt has received two Academy Award nominations and four Golden Globe Award nominations, winning one...

 provided ample material, while reality shows such as Big Brother

Big Brother (UK)

Big Brother UK is the British version of the Dutch Big Brother television format, which takes its name from the character in George Orwell's 1948 novel Nineteen Eighty-Four...

and Pop Idol

Pop Idol

Pop Idol is a British television series which debuted on ITV on 6 October 2001. The show was a talent contest to decide the best new young pop singer in the United Kingdom, based on viewer voting and participation. Two series were broadcast - one in 2001-02 and a second in 2003...

grew popular at just the right time to help fill pages.

NOW magazine is published by IPC Media Limited

IPC Media

IPC Media , a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.- Origins :...

.