Muvee Technologies
Encyclopedia
muvee is a Singapore
-based software company that produces automated video editing software
and services for the Windows
and Android operating systems.
Since 2001, muvee has been developing software and services featuring patented technology that lets people create and share professional-quality instant home movies out of unedited video, photos and music. muvee develops consumer products for a range of platforms and devices including PCs (muvee Reveal), Online (shwup.com), digital cameras, mobile phones and photo kiosks. muvee’s global customers include HP (NYSE: HPQ), Dell
(NASDAQ: DELL), Nokia
(NYSE: NOK), LG
(KRX: 066570), Samsung
(KRX: 005930), Sony
(TYO: 6758), Olympus
(TYO: 7733), Nikon
(TYO: 7731) and Creative Technology
(SGX: C76). Visit www.muvee.com and www.shwup.com for more information.
In 2004 muvee Device Solutions Group (DSG) was established with the release of the world’s first video editing
application on Symbian
mobile phones for Nokia
(NYSE: NOK). In 2006, DSG delivered the world’s first digital camera video editing application, Pictmotion for Nikon
(TYO: 7731). Today, muvee DSG continues to be the leader in producing cutting edge applications for video editing on-the-go that have been embedded in devices by LG
(KRX: 066570), Samsung
(KRX: 005930), Nokia
and Nikon. The formal creation of Device Solutions Group is a demonstration of muvee’s deep focus and commitment in embedded software, and to its device OEM
customers.
To date, DSG has delivered patented technology and complete multimedia software solutions to millions of mobile phones and digital cameras in a variety of challenging platforms and hardware.
DSG works closely with device makers and their chip partners to bring highly optimized codecs, algorithms and video creation wizardry to deliver a powerful, complete and enjoyable user experience.
muvee’s flagship automated video-editing products are muvee Reveal and muvee autoProducer, both of which generate “instant home movies” from input videos, photos, music and styles (or themes).
The muvee core editing technology is based upon a three-stage process:
The Automatic Video Editing Process
The software uses image analysis
techniques to recognise shot boundaries, human faces, blurriness indicating movement, colour spread, brightness levels and low quality material in photographs and videos.
It also analyzes the rhythm, tempo, cutting beats and overall rhythm/drive of accompanying music chosen by the user.
Once both the music and the video have been analysed, the resulting information is passed to the construction stage (see below).
The software saves time by analyzing the content just once and using the data gathered from this analysis for any subsequent repeat-edits.
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
-based software company that produces automated video editing software
Video editing software
Video editing software, is application software which handles the post-production video editing of digital video sequences on a computer non-linear editing systems...
and services for the Windows
Microsoft Windows
Microsoft Windows is a series of operating systems produced by Microsoft.Microsoft introduced an operating environment named Windows on November 20, 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces . Microsoft Windows came to dominate the world's personal...
and Android operating systems.
Since 2001, muvee has been developing software and services featuring patented technology that lets people create and share professional-quality instant home movies out of unedited video, photos and music. muvee develops consumer products for a range of platforms and devices including PCs (muvee Reveal), Online (shwup.com), digital cameras, mobile phones and photo kiosks. muvee’s global customers include HP (NYSE: HPQ), Dell
Dell
Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest...
(NASDAQ: DELL), Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...
(NYSE: NOK), LG
LG
LG may refer to:*LG Corp., a South Korean electronics and petrochemicals conglomerate*LG Electronics, an affiliate of the South Korean LG Group which produces electronic products* Lawrence Graham, a London headquartered firm of business lawyers...
(KRX: 066570), Samsung
Samsung
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
(KRX: 005930), Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
(TYO: 6758), Olympus
Olympus Corporation
is a Japan-based manufacturer of optics and reprography products. Olympus was established on 12 October 1919, initially specializing in microscope and thermometer businesses. Its global headquarters are in Shinjuku, Tokyo, Japan, while its USA operations are based in Center Valley, Pennsylvania,...
(TYO: 7733), Nikon
Nikon
, also known as just Nikon, is a multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging. Its products include cameras, binoculars, microscopes, measurement instruments, and the steppers used in the photolithography steps of semiconductor fabrication, of which...
(TYO: 7731) and Creative Technology
Creative Technology
Creative Technology Ltd. is a Singapore-based global company headquartered in Jurong East, Singapore. The principal activities of the company and its subsidiaries consist of the design, manufacture and distribution of digitized sound and video boards, computers and related multimedia, and personal...
(SGX: C76). Visit www.muvee.com and www.shwup.com for more information.
In 2004 muvee Device Solutions Group (DSG) was established with the release of the world’s first video editing
Video editing
The term video editing can refer to:* Linear video editing, using video tape* Non-linear editing system , using computers with video editing software* Offline editing* Online editing...
application on Symbian
Symbian
Symbian is a mobile operating system and computing platform designed for smartphones and currently maintained by Accenture. The Symbian platform is the successor to Symbian OS and Nokia Series 60; unlike Symbian OS, which needed an additional user interface system, Symbian includes a user...
mobile phones for Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...
(NYSE: NOK). In 2006, DSG delivered the world’s first digital camera video editing application, Pictmotion for Nikon
Nikon
, also known as just Nikon, is a multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging. Its products include cameras, binoculars, microscopes, measurement instruments, and the steppers used in the photolithography steps of semiconductor fabrication, of which...
(TYO: 7731). Today, muvee DSG continues to be the leader in producing cutting edge applications for video editing on-the-go that have been embedded in devices by LG
LG
LG may refer to:*LG Corp., a South Korean electronics and petrochemicals conglomerate*LG Electronics, an affiliate of the South Korean LG Group which produces electronic products* Lawrence Graham, a London headquartered firm of business lawyers...
(KRX: 066570), Samsung
Samsung
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
(KRX: 005930), Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...
and Nikon. The formal creation of Device Solutions Group is a demonstration of muvee’s deep focus and commitment in embedded software, and to its device OEM
OEM
OEM means the original manufacturer of a component for a product, which may be resold by another company.OEM may also refer to:-Computing:* OEM font, or OEM-US, the original character set of the IBM PC, circa 1981...
customers.
To date, DSG has delivered patented technology and complete multimedia software solutions to millions of mobile phones and digital cameras in a variety of challenging platforms and hardware.
DSG works closely with device makers and their chip partners to bring highly optimized codecs, algorithms and video creation wizardry to deliver a powerful, complete and enjoyable user experience.
muvee’s flagship automated video-editing products are muvee Reveal and muvee autoProducer, both of which generate “instant home movies” from input videos, photos, music and styles (or themes).
Products
- muvee Reveal (Win 7, Vista, Win XP) - The most advanced software in the muvee product line, supporting HD video, 3D styles, flexible captioning, DVD quality full-screen preview, integration with shwup.com, automatic face detection, color correction, individual slide timing override, and more.
- muvee autoProducer 6 (Win XP, Vista) - muvee's original flagship product, autoProducer has less stringent hardware requirements than Reveal, and enjoys continued popularity. autoProducer 6 features simple "Thumbs Up / Thumbs Down" video editing (magicMoments), an extensive array and variety of (2D) styles (that are not compatible with muvee Reveal), precise control of panning and scanning (the Ken Burns effect) using a simple but creative two adjustable frame overlays (magicSpot), and batch burning of muvees onto Video CD or DVDs.
Technology
Automatic video editing software transforms pictures, video and music, without user intervention, into a professional-looking audiovisual presentation.The muvee core editing technology is based upon a three-stage process:
The software uses image analysis
Image analysis
Image analysis is the extraction of meaningful information from images; mainly from digital images by means of digital image processing techniques...
techniques to recognise shot boundaries, human faces, blurriness indicating movement, colour spread, brightness levels and low quality material in photographs and videos.
It also analyzes the rhythm, tempo, cutting beats and overall rhythm/drive of accompanying music chosen by the user.
Once both the music and the video have been analysed, the resulting information is passed to the construction stage (see below).
The software saves time by analyzing the content just once and using the data gathered from this analysis for any subsequent repeat-edits.
At the construction stage, stylistic “rules” are applied to the information gleaned from analysis of the video, photographs and music. These rules include user defined parameters (scenes that must be kept/discarded, video that must be kept in sequence etc.) and software design parameters. In the case of muvee software, these software parameters are called “muveeStyles”. Each style contains a mix of effects and transitions that are applied to video and photos in synchronisation with the music. Users can choose from various styles to give the video a different look and feel.
The output of this stage is what is known as an “Edit Decision List”: a set of editing instructions such as “fade to black over 3 seconds at 4 minutes into the video clip”. These instructions are passed to the rendering stage.
At the rendering stage, the instructions from the construction stage are applied to the original video, pictures and music, and rendered into a video file, such as an Audio Video Interleave
Audio Video Interleave
Audio Video Interleave , known by its acronym AVI, is a multimedia container format introduced by Microsoft in November 1992 as part of its Video for Windows technology. AVI files can contain both audio and video data in a file container that allows synchronous audio-with-video playback...
or MPEG-4
MPEG-4
MPEG-4 is a method of defining compression of audio and visual digital data. It was introduced in late 1998 and designated a standard for a group of audio and video coding formats and related technology agreed upon by the ISO/IEC Moving Picture Experts Group under the formal standard ISO/IEC...
file.
Automatic video editing software has not, so far, found widespread application in the broadcast video industry, but it has proved popular with amateur home moviemakers who find that time spent editing their footage is substantially reduced.
muvee technologies have coined the phrase “making a muvee” to describe the above process, meaning “to make a video using the muvee automatic editing software”.
Company history
muvee Technologies was formed by Terence Swee, a Singaporean electronic engineer and Pete Kellock, a Scotsman with a doctorate in electronic music. The founders began working together in 1999 at Kent Ridge Digital Labs (KRDL), a technology business incubatorBusiness incubator
Business incubators are programs designed to accelerate the successful development of entrepreneurial companies through an array of business support resources and services, developed and orchestrated by incubator management and offered both in the incubator and through its network of contacts...
sponsored by the Government of Singapore
Government of Singapore
The Government of Singapore is defined by the Constitution of the Republic of Singapore to mean the Executive branch of government, which is made up of the President and the Cabinet of Singapore. Although the President acts in his personal discretion in the exercise of certain functions as a check...
.
Together, the two founders developed the muvee autoProducer product from initial concept to the first version, which was released in September 2001. After that the company tripled its revenue for three successive years. They posted positive cash flow and a full year of profit in 2004.
The expansion in size prompted a move out of the KRDL incubation space and into dedicated offices in the Arts and Heritage district near to Bugis Junction
Bugis Junction
Bugis Junction is an integrated development located at Victoria Street, Middle Road and North Bridge Road in Bugis, Downtown Core Planning Area in Singapore. The development consists of a shopping mall, an office tower and the InterContinental Singapore Hotel...
in Singapore.
muvee In Singapore
In recent years, the government of Singapore has taken active steps to increase the number of innovative information and communications technology companies emerging from its shores http://www.ingentaconnect.com/content/bpl/radm/2006/00000036/00000002/art00003;jsessionid=6v62bek412ljf.alice,http://www.spring.gov.sg/Content/WebPage.aspx?id=12e59257-df45-49c8-9be4-d32ae1910fdf. muvee Technologies is often cited by government officials as one of the flagship new mediaNew media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...
success stories resulting from this policy.
muvee is notable in Singapore for its unusual office space. In 2006, muvee staff were surveyed to discover what features they would like to see in their new office. More than 90% of these suggestions were incorporated in the final design, which includes a 1950s-style American diner, a cinema, a sleeping room, a camouflaged bunker (for “strategic’” planning) and a man-made beach.
Books Featuring muvee
World Conquest in Progress, published by Marshall Cavendish BusinessISBN 978 981 261 390 5
ISBN 981 261 390 0
Microsoft: Faster Smarter Digital Video, by Jason R. Dunn
ISBN 0-7356-1873-9
B2B Branding, by Dr. Paul Temporal
ISBN 981 05 3672 0
Entrepreneurship and Small Business, 2nd Pacific Rim Edition, by Michael Schaper & Thierry Volery
ISBN 0-470-81082-3
PC Magazine: Guide to Digital Video, by Jane Ozer
ISBN 0-7645-4360-1
Digital Video Manual, by Kyle MacRae
ISBN 1 84425 126 8
See also
- Video editing softwareVideo editing softwareVideo editing software, is application software which handles the post-production video editing of digital video sequences on a computer non-linear editing systems...
- Comparison of video editing softwareComparison of video editing softwareThis is a comparison of non-linear video editing software applications. See also a more complete list of video editing software.-General information:This table gives basic general information about the different editors:- System requirements :...
- List of video editing software
External links
- muvee Technologies
- muvee DSG
- muvee DSG Leads the Way in Mobile Filmmaking
- Tablets, Smartphones Getting 3-D Cameras
- muvee Unveils HD Video Editing Tool for Android
- Video: muvee Enhances Mobile Video Editing
- muvee Reveal 8, Video Editing for Casual Users
- PC World muvee Reveal 8 review
- Fast Company reviews muvee Reveal 8
- A Photo-Sharing Site Where Active Participation Is Allowed
- Forbes article on muvee Technologies