Mutual Lifestyle Radio
Encyclopedia
Mutual Lifestyle Radio was a service of the Mutual Broadcasting System
. It aired an hourly newscast at 55 minutes past the hour, which focused primarily on "good news" or offbeat stories aimed at contemporary
and AOR
radio
audiences.
The newscast was originally branded "Progressive News" to differentiate itself from the "Comprehensive News" that aired on the hour and half-hour. It was created in the early 1970s when Mutual, having lost their lawsuit
attempting to prevent ABC from splitting into four radio networks in 1968, decided to take a similar tactic. The newscast was rebranded in 1980 and subsequently canceled in 1983.
Mutual Broadcasting System
The Mutual Broadcasting System was an American radio network, in operation from 1934 to 1999. In the golden age of U.S. radio drama, MBS was best known as the original network home of The Lone Ranger and The Adventures of Superman and as the long-time radio residence of The Shadow...
. It aired an hourly newscast at 55 minutes past the hour, which focused primarily on "good news" or offbeat stories aimed at contemporary
Adult contemporary music
Adult contemporary music is a broad style of popular music that ranges from lush 1950s and 1960s vocal music to predominantly ballad-heavy music with varying degrees of rock influence, as well as a radio format that plays such music....
and AOR
Album-oriented rock
Album-oriented rock is an American FM radio format focusing on album tracks by rock artists.-Music played:Most radio formats are based on a select, tight rotation of hit singles...
radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...
audiences.
The newscast was originally branded "Progressive News" to differentiate itself from the "Comprehensive News" that aired on the hour and half-hour. It was created in the early 1970s when Mutual, having lost their lawsuit
Lawsuit
A lawsuit or "suit in law" is a civil action brought in a court of law in which a plaintiff, a party who claims to have incurred loss as a result of a defendant's actions, demands a legal or equitable remedy. The defendant is required to respond to the plaintiff's complaint...
attempting to prevent ABC from splitting into four radio networks in 1968, decided to take a similar tactic. The newscast was rebranded in 1980 and subsequently canceled in 1983.