Multitone Records
Encyclopedia
Multitone Records, originally Savera Investments, was a British
record label
founded by Pranil Gohil in 1978 that specialized in bhangra style musicians. The style itself was commercialized and professionalized by Multitone Records, which is considered the pioneer of the label and grew to be the "largest Asian record label in the world" during its lifetime under director Jitesh Gohil. In 1992, the company started a joint partnership with BMG
in order to spread its label throughout Europe and internationally. The company began distribution in the United States
on June 27, 1994 through M.S. Distributing Co. Paul Bernard was appointed as the US representative in special regards to "marketing and promotion". The US debut featured albums by musicians Pammis and XLNC.
Following the buyout of BMG
by Sony Music in 2008, the label became one of the subsidiaries of Sony Music Entertainment UK Holdings Ltd. where it is currently listed as being "dormant".
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...
founded by Pranil Gohil in 1978 that specialized in bhangra style musicians. The style itself was commercialized and professionalized by Multitone Records, which is considered the pioneer of the label and grew to be the "largest Asian record label in the world" during its lifetime under director Jitesh Gohil. In 1992, the company started a joint partnership with BMG
BMG
Bertelsmann Music Group, , was a division of Bertelsmann before its completion of sale of the majority of its assets to Japan's Sony Corporation of America on October 1, 2008. It was established in 1987 to combine the music label activities of Bertelsmann...
in order to spread its label throughout Europe and internationally. The company began distribution in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
on June 27, 1994 through M.S. Distributing Co. Paul Bernard was appointed as the US representative in special regards to "marketing and promotion". The US debut featured albums by musicians Pammis and XLNC.
Following the buyout of BMG
BMG
Bertelsmann Music Group, , was a division of Bertelsmann before its completion of sale of the majority of its assets to Japan's Sony Corporation of America on October 1, 2008. It was established in 1987 to combine the music label activities of Bertelsmann...
by Sony Music in 2008, the label became one of the subsidiaries of Sony Music Entertainment UK Holdings Ltd. where it is currently listed as being "dormant".
Labeled bands
- Alaap
- Azaad
- Apna Sangeet
- Achanak
- DCSDCS (band)DCS are a British Asian live Bhangra band formed in 1983. They are seen as one of the first bands of the UK Bhangra scene along with other bands such as Alaap headed by the legendary Channi Singh, Apna Sangeet, Heera, Shava Shava led by Nirmal Kumar Nirmal and many more...
- Pammis
- SahotasSahotasSahotas were a U.K. based Bhangra/Rock/World music band. The band, started in Wolverhampton in the mid-1980s, had a line-up of five brothers. The band's music is very different from conventional Punjabi music. They have released music in both English and Punjabi...
(signed in 1988) - XLNC
- Chirag PehchanChirag PehchanChirag Pehchan was an early Bhangra band that featured Amarjit Sidhu, Mangal Dhillon, Mangal Singh as well as other people who later went on to form Apna Sangeet....