Multicultural marketing
Encyclopedia
Multicultural marketing is the practice of marketing
to multiple audiences that are each descendant of a different ethnicity. Ethnic marketing, by contrast, is the practice of marketing to one audience of a certain ethnicity. Multicultural marketing follows the same standards as regular marketing but uses cultural touch points such as language, traditions, celebrations, religion and any other concepts that may relevant to the particular cultural audience.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
to multiple audiences that are each descendant of a different ethnicity. Ethnic marketing, by contrast, is the practice of marketing to one audience of a certain ethnicity. Multicultural marketing follows the same standards as regular marketing but uses cultural touch points such as language, traditions, celebrations, religion and any other concepts that may relevant to the particular cultural audience.