Multi Screen Media Pvt. Ltd. is an Indian

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 company

Company

A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...

 which was previously known as SET India Pvt. Ltd., the Sony Entertainment Television

Sony Entertainment Television

Sony Entertainment Television is a series of general entertainment television channels, owned by Sony Pictures Television. At least 9 International versions of this channel exist:*Sony Entertainment Television Asia...

 subsidiary in India.Although the company still operates the channel under the name Sony Entertainment TV the corporate name or company name has been changed.

Corporate

The Sony

Sony

, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

 board cleared the change of name and it was internally communicated.In the lead-up to the name change, Sony had also booked the domain name multiscreenmedia.com.

Subsidiaries

Sony Entertainment Television and SAB TV

SAB TV

SAB TV is an Indian general entertainment television channel that is owned by Multi Screen Media Pvt. Ltd and based in Mumbai, Maharashtra. It was launched on April 23, 2000 by Sri Adhikari Brothers as a general entertainment channel. In 2003, it was repositioned as a comedy-centric channel...

are the main pioneer brands of Multi Screen Media although it owns many other companies and brands under the Sony brand.