Mounds (candy)
Encyclopedia
Mounds is a candy bar made by Hershey's
, and is the sister product of Almond Joy
. Like Almond Joy, it consists of a coconut
based center; however, it is enrobed
with dark chocolate rather than milk chocolate and does not contain almonds.
Mounds uses a packaging and logo design similar to its sister product, with Almond Joy's blue replaced by red, and the two candies are often advertised together. The candy's famous 1970s ad campaign used a jingle, "Sometimes you feel like a nut, sometimes you don't / Almond Joy's got nuts / Mounds don't", written by Leon Carr
.
A limited edition Mounds Island Orange candy bar was introduced in 2006 with orange colored and flavored coconut.
A similar coconut filled chocolate bar by the name of Bounty
is manufactured by Mars, Incorporated
and sold in markets other than the United States.
purchased the line and had begun production. The format changed to two pieces that still sold for 5 cents, with the price rising to 10 cents after World War II. Mounds also was made in milk chocolate as well.
During World War II Peter Paul was faced with severe shortages of sugar and coconut which had been shipped from the Philippines before war broke out. Rather than sacrifice quality, the company discontinued some of its lesser selling brands and concentrated production on the Mounds candy bar. Over the years Peter Paul added several products to its line, including the Almond Joy candy bar and York Peppermint Patties.
Cadbury and Peter Paul merged in 1978, and Hershey Foods purchased the company's U.S. operations in 1988.
The Hershey Company
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...
, and is the sister product of Almond Joy
Almond Joy
An Almond Joy is a candy bar manufactured by Hershey's. It consists of a coconut-based center topped with two almonds and enrobed in a layer of milk chocolate...
. Like Almond Joy, it consists of a coconut
Coconut
The coconut palm, Cocos nucifera, is a member of the family Arecaceae . It is the only accepted species in the genus Cocos. The term coconut can refer to the entire coconut palm, the seed, or the fruit, which is not a botanical nut. The spelling cocoanut is an old-fashioned form of the word...
based center; however, it is enrobed
Enrober
An enrober is a machine used in the confectionery industry to coat a food item with a coating medium, typically chocolate. Foods coated by enrobers include nuts, ice cream, toffee and other miscellaneous candy items, biscuits and cookies. Enrobing is essentially a mechanized form of hand-dipping...
with dark chocolate rather than milk chocolate and does not contain almonds.
Mounds uses a packaging and logo design similar to its sister product, with Almond Joy's blue replaced by red, and the two candies are often advertised together. The candy's famous 1970s ad campaign used a jingle, "Sometimes you feel like a nut, sometimes you don't / Almond Joy's got nuts / Mounds don't", written by Leon Carr
Leon Carr
Leon Carr was a prolific American songwriter, composer, arranger, pianist and conductor, best known for his marketing jingles used in advertisements for Mounds candy , Chevrolet Leon Carr (June 10, 1910 – March 27, 1976) was a prolific American songwriter, composer, arranger, pianist and...
.
A limited edition Mounds Island Orange candy bar was introduced in 2006 with orange colored and flavored coconut.
A similar coconut filled chocolate bar by the name of Bounty
Bounty (chocolate bar)
Bounty is a chocolate bar manufactured by Mars Incorporated and sold internationally. It is not marketed in the United States , where a similar product, Mounds, is marketed by Hershey's...
is manufactured by Mars, Incorporated
Mars, Incorporated
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...
and sold in markets other than the United States.
History
Mounds was created in 1920 as a single piece for 5 cents. In 1929, the Peter Paul CompanyPeter Paul Candy Manufacturing Company
The Peter Paul Candy Manufacturing Company is a candy-making division within the Hershey Company. Peter Paul was originally founded in 1919 by Peter Paul Halajian, a candy retailer in the New Haven, Connecticut area....
purchased the line and had begun production. The format changed to two pieces that still sold for 5 cents, with the price rising to 10 cents after World War II. Mounds also was made in milk chocolate as well.
During World War II Peter Paul was faced with severe shortages of sugar and coconut which had been shipped from the Philippines before war broke out. Rather than sacrifice quality, the company discontinued some of its lesser selling brands and concentrated production on the Mounds candy bar. Over the years Peter Paul added several products to its line, including the Almond Joy candy bar and York Peppermint Patties.
Cadbury and Peter Paul merged in 1978, and Hershey Foods purchased the company's U.S. operations in 1988.