Mornflake is a producer of oat

Oat

The common oat is a species of cereal grain grown for its seed, which is known by the same name . While oats are suitable for human consumption as oatmeal and rolled oats, one of the most common uses is as livestock feed...

 and oat-based breakfast cereal

Breakfast cereal

A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...

s. Based in Crewe

Crewe

Crewe is a railway town within the unitary authority area of Cheshire East and the ceremonial county of Cheshire, England. According to the 2001 census the urban area had a population of 67,683...

, Cheshire

Cheshire

Cheshire is a ceremonial county in North West England. Cheshire's county town is the city of Chester, although its largest town is Warrington. Other major towns include Widnes, Congleton, Crewe, Ellesmere Port, Runcorn, Macclesfield, Winsford, Northwich, and Wilmslow...

, England

England

England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

, it was founded in 1675. Mornflake Oats is the official shirt sponsor of Crewe Alexandra Football Club.

Company background

The Mornflake brand of oat cereals was created in 1941, during the Second World War. The brand has been relaunched with updated packaging and a new products. The company has been milling oats in Cheshire since 1675 and is now one of Crewe’s larger employers, alongside companies such as Bentley Motors.

History, provenance and distribution

Mornflake was first launched in 1941 by the Lea family who have been milling oats in Cheshire since 1675 (for 14 generations). John Lea is the Managing Director. Mornflake is produced by Mornflake Oats Ltd, a subsidiary of Morning Foods, reportedly the 8th oldest company in the UK.

Mornflake oats are produced from grain grown on farms throughout England, Scotland and Wales. Mornflake products are exported to 52 countries including the U.S.A, Japan, China, India and across Europe. The company has been a previous winner of the Queen's Award for Export Achievement.