Morgan (clothing brand)
Encyclopedia
Morgan de Toi is a clothing brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

, owned by the French
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 company Morgan SA. The company was established in 1947 to sell lingerie, but has since diversified.

At present it has over 650 retail outlets worldwide. Production is vertically integrated and takes place mainly in France. The brand is targeted at women between the ages of 18 and 35. The CEO is Dominique Damon and the headquarters are based in Paris.

Morgan operates worldwide in the following arenas:
  • Retail Stores,
  • Licenced Stores,
  • Wholesale,
  • Mail Order,
  • 3rd party internet


The UK Operation had moved to 7 Back Hill, London (former site of the Van der Moolen
Van der Moolen
Van der Moolen was a Dutch equity trading firm, with its headquarters located in Amsterdam. They were mainly active in the United States and in Europe, particularly in the Netherlands, France, Germany, Switzerland and the United Kingdom....

Bonds offices), and appointed Fergus Patterson as their Managing Director. The business operated stand alone retail sites as well as numerous concessions in leading department stores such as Debenhams and House of Fraser.

On the 31 December 2008 Morgan announced it had gone into administration.
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