Modi ke matwale rahi
Encyclopedia
Modi ke matwale rahi was a popular weekly radio show in India broadcast on the Vividh Bharati
service. Along with some other shows like Hawa Mahal
, Modi ke matwale rahi was one of the few programs that was suitable for spot advertising on Indian radio, which often led to commercial spots on the program being in high-demand and sold-out six-months in advance. The program won a Clio award for advertising
in the 1970s.
The show featured two main characters, Balwan Singh and Lalit Singh, who were faced with a mystery in each episode that they had to solve. The show was sponsored by Modi Tyres.
Vividh Bharati
The Vividh Bharati Service of All India Radio was conceptualized to combat Radio Ceylon in 1957. Within no time it proved to be a popular channel of every household. Vividh Bharati radio channel was launched on October 3, 1957. The service provides entertainment for nearly 15 to 17 hours a day...
service. Along with some other shows like Hawa Mahal
Hawa Mahal (radio program)
Hawa Mahal is a popular nightly radio show in India broadcast on the Vividh Bharati service. It has a skit-format, where stories from various writers were dramatized into plays...
, Modi ke matwale rahi was one of the few programs that was suitable for spot advertising on Indian radio, which often led to commercial spots on the program being in high-demand and sold-out six-months in advance. The program won a Clio award for advertising
Clio Awards
The Clio Awards are annual awards bestowed to reward innovation and creative excellence in advertising, design and communication. The categories include work in nearly all types of media, and the judges are advertising professionals from around the world....
in the 1970s.
The show featured two main characters, Balwan Singh and Lalit Singh, who were faced with a mystery in each episode that they had to solve. The show was sponsored by Modi Tyres.