Mochi Media is the world's largest browser-based games network, with more than 140 million monthly active users and 15,000 games on nearly 40,000 publisher websites. Mochi Media's game development products and services enable developers to track usage analytics, distribute their games to thousands of websites, and monetize global gameplays via micro-transactions and in-game advertising

In-game advertising

In-game advertising refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product.The IGA industry is large and growing...

. The company is headquartered in downtown San Francisco and is a wholly owned subsidiary of Shanda Games Limited (NASDAQ: GAME).

MochiAds

MochiAds is an advertisement

Ad serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different...

 application targeting specifically towards monetizing web browser games using the Flash Player

Adobe Flash Player

The Adobe Flash Player is software for viewing multimedia, Rich Internet Applications and streaming video and audio, on a computer web browser or on supported mobile devices. Flash Player runs SWF files that can be created by the Adobe Flash authoring tool, by Adobe Flex or by a number of other...

 platform.

Advertisements are primarily added as "pre-game" to games where an advertisement is shown during loading time (which is sometimes extended to allow for the entire ad to play), as well as "inter-level" ads which can be shown at any time. Advertisements can also appear on Mochi Media's leader board tool.

MochiCoins

In 2009, Mochi Media released a new system to access paid content in browser games called MochiCoins. The platform allows developers

Video game developer

A video game developer is a software developer that creates video games. A developer may specialize in a certain video game console, such as Nintendo's Wii, Microsoft's Xbox 360, Sony's PlayStation 3, or may develop for a variety of systems, including personal computers.Most developers also...

 to put additional content in their games, or features in the game, for example to respawn, which users can pay for with the MochiCoins in their account. These coins are in turn paid for through Mochi Media's website using credit cards, PayPal

PayPal

PayPal is an American-based global e-commerce business allowing payments and money transfers to be made through the Internet. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as checks and money orders....

or SuperRewards.
You can choose to buy 4000 coins, 8000 coins, 16000 coins, or 40000 (with 8,000 to 40000 options coming with extra coins).There are no in-game ways to earn coins however, signing up may unlock certain aspects of the current game, which would not be usable to unregistered guests.

MochiSocial

MochiSocial is a freely available API for developers to help incentivize gameplay through social interactions across four different social platforms (so not specific to any one platform). These interactions include posting to stream, sending gifts, inviting friends, and posting achievements. Developers also get access to data from the social interactions within their games.