Mobiltel
Encyclopedia
Mobiltel commonly known as M-Tel (М-Tел), is the first and largest GSM mobile phone operator in Bulgaria
Bulgaria
Bulgaria , officially the Republic of Bulgaria , is a parliamentary democracy within a unitary constitutional republic in Southeast Europe. The country borders Romania to the north, Serbia and Macedonia to the west, Greece and Turkey to the south, as well as the Black Sea to the east...

. M-Tel was founded in March 1994 by Mr. Krassimir Stoitcheff but was not launched commercially until September 1995 (as Citronhttp://www.capital.bg/show.php?storyid=490495).

In 2001 M-Tel launched its pre payment sim cards which allow customers to purchase credits prior to calling friends, this was a great success and saw the amount of customers using their network increase dramatically.

The company had a market share of about 58% and 3,000,000 clients in September 2004. On 14 September 2006 M-Tel reached 4,000,000 clients. As of May 2006 the company has 4,400,000 subscribers and its market share fell to 51,1%. Its contract customers increased to 1,7 mln, while the profit per customer dropped to 9,9 euro for Q1 2007.http://www.investor.bg/?cat=5&id=50601

The operator has been owned by Mobilkom Austria Group since July 2005, when it was acquired for up to
Euro
The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...

1.6 billion in one of Eastern Europe
Eastern Europe
Eastern Europe is the eastern part of Europe. The term has widely disparate geopolitical, geographical, cultural and socioeconomic readings, which makes it highly context-dependent and even volatile, and there are "almost as many definitions of Eastern Europe as there are scholars of the region"...

's largest deals and one of the largest foreign investments in Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...

's history. On 22 February 2006, the company signed a partner network agreement with Vodafone
Vodafone
Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...

. Mobiltel was the first Bulgarian operator to offer EDGE
Enhanced Data Rates for GSM Evolution
Enhanced Data rates for GSM Evolution is a digital mobile phone technology that allows improved data transmission rates as a backward-compatible extension of GSM...

, UMTS, HSDPA and HSPA+ services to its clients, with video telephony services being available since 6 March 2006 in the capital Sofia
Sofia
Sofia is the capital and largest city of Bulgaria and the 12th largest city in the European Union with a population of 1.27 million people. It is located in western Bulgaria, at the foot of Mount Vitosha and approximately at the centre of the Balkan Peninsula.Prehistoric settlements were excavated...

 and since mid-July 2006 throughout the Bulgarian Black Sea resorts http://www.mtel.bg/mobiltel/press_det.php?press_det_id=138.

The company provides sending free SMS messages to its customers from the Internet.

The company is the official sponsor of Bulgarian football club PFC Levski Sofia
PFC Levski Sofia
"Levski Sofia" redirects here. For the sports club, see Levski Sofia .PFC Levski Sofia, otherwise simply known as Levski or Levski Sofia, is a professional football club based in Sofia, Bulgaria...

. Since 2005, the company also organizes the strong annual M-Tel Masters
M-tel Masters
M-Tel Masters is an annual super-GM chess tournament held since 2005 in Sofia, the capital of Bulgaria, sponsored and organized by the leading Bulgarian mobile network operator, M-Tel. According to the regulations, each of the six participants plays two games against every other, thus making it a...

 chess tournament, which is attended by six of the world's best International Grandmaster
International Grandmaster
The title Grandmaster is awarded to strong chess players by the world chess organization FIDE. Apart from World Champion, Grandmaster is the highest title a chess player can attain....

s.

In 2010 Mobiltel launched a new CRM (Customer Relations Management) system, part of which was a new billing system. For the implementation of the new platform the company works with the international company Amdocs (www.аmdocs.com)
Mobiltel changed its customer’s platform in order to provide in future better service based on the individual relations. The new service platform will allow the company proactively to offer each of its customers certain products or services from its rich portfolio, suitable for their way of life and communication, thus developing its corporate philosophy centered on the customers.

Despite the difficult economical environment effecting the entire IT and Telco industry in Bulgaria, Mobiltel's performance remain stable with a customer base of 5.3 mio. The postpaid subscribers increased from 61% to roughly 66%. Mobiltel's market share by end Q1/2011 stays at 49.3% . Additional information from the Financial Report on the First Quarter of 2011 could be found at: www.mtel.bg

Mobiltel owns Loop - the largest virtual mobile operator operating in Bulgaria, specially designed for young customers.

External links

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