MobLogic
Encyclopedia
MobLogic was a CBS
news, politics, and pop culture show on the web. It was hosted at MobLogicTV Monday-Saturday. Typically, the show addressed something happening in the political or social sphere. The show employed the "man on the street" format, and the host, Lindsay Campbell
, spent most of her time asking people what they thought about the events going on in the world.
covered everything from newspaper articles to superdelegates. Episodes were shot in the show's New York studio, in Austin, and at the GOP and DNC conventions.
when she auditioned for Elend and Marks' first foray into the web video world, Wallstrip
. Campbell quickly became an important voice in the development of Wallstrip
, which was bought out by CBS
in May 2007.
All parties involved (CBS
and the Wallstrip
team) went into the deal with the idea of creating more short-form web
video
. MobLogic was their first new venture under the CBS
umbrella.
, most of the press and web community welcomed MobLogic.
From The Hollywood Reporter:
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
news, politics, and pop culture show on the web. It was hosted at MobLogicTV Monday-Saturday. Typically, the show addressed something happening in the political or social sphere. The show employed the "man on the street" format, and the host, Lindsay Campbell
Lindsay Campbell
Lindsay Campbell is an American actress and web journalist. She was the host of a daily online show called Wallstrip which shoots in Manhattan. She left Wallstrip on January 14, 2008 to host MobLogic....
, spent most of her time asking people what they thought about the events going on in the world.
The Show
Host Lindsay CampbellLindsay Campbell
Lindsay Campbell is an American actress and web journalist. She was the host of a daily online show called Wallstrip which shoots in Manhattan. She left Wallstrip on January 14, 2008 to host MobLogic....
covered everything from newspaper articles to superdelegates. Episodes were shot in the show's New York studio, in Austin, and at the GOP and DNC conventions.
The Creators
Executive producers Adam Elend and Jeff Marks met fellow Executive Producer Lindsay CampbellLindsay Campbell
Lindsay Campbell is an American actress and web journalist. She was the host of a daily online show called Wallstrip which shoots in Manhattan. She left Wallstrip on January 14, 2008 to host MobLogic....
when she auditioned for Elend and Marks' first foray into the web video world, Wallstrip
Wallstrip
Wallstrip was a daily business satire news video podcast launch in October 2006, a year before the US stock market reached its peak. The initial concept was to highlight publicly traded companies whose stock was trading at or near an all time high...
. Campbell quickly became an important voice in the development of Wallstrip
Wallstrip
Wallstrip was a daily business satire news video podcast launch in October 2006, a year before the US stock market reached its peak. The initial concept was to highlight publicly traded companies whose stock was trading at or near an all time high...
, which was bought out by CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
in May 2007.
All parties involved (CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
and the Wallstrip
Wallstrip
Wallstrip was a daily business satire news video podcast launch in October 2006, a year before the US stock market reached its peak. The initial concept was to highlight publicly traded companies whose stock was trading at or near an all time high...
team) went into the deal with the idea of creating more short-form web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...
video
Video
Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...
. MobLogic was their first new venture under the CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
umbrella.
Press
Though some people were hesitant about an "independent" type web show coming out of the straight-laced CBSCBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
, most of the press and web community welcomed MobLogic.
From The Hollywood Reporter:
True. With "MobLogic," the second show from the guys behind the financial-minded video blog "Wallstrip" (acquired last year by CBS for $4 million), CBS Interactive has delivered a visually compelling news and entertainment show with nary a trace of overproduction. Delivered daily via a bounty of Web media (iTunes downloads, YouTube embeds, HD podcasts, etc.), "MobLogic's" m.o. is mostly mob logic, i.e., man-on-the-street interviews. Host Campbell, also nee "Wallstrip," chats up midtown passers-by about a single daily news topic. She invokes, they emote.
The result is amusing, jaywalking-like juxtapositions, sans the imposition of hypertrophied chin. Take the episode about global warming, in which Campbell wades through a February snowstorm prompting pedestrians with, "There's no global warming, Al Gore's full of shit."
To which the interviewees respond variously, "It's not a myth"; "I don't know"; "I don't know, I'm cold"; and "Maybe God's having a party in the sky."