Mister Softee
Encyclopedia
Mister Softee is a United States
-based ice cream truck
franchisor
popular in the Northeast. It was founded by William and James Conway (Oct. 30, 1927 - May 28, 2006) in 1956 in Philadelphia. It is one of the largest franchisors of soft
ice cream
in the United States. It has about 350 franchisees operating 600 trucks in 15 states. The company is headquartered in Runnemede, New Jersey
. It is still run by the Conway family; James Conway, Jr. is now President.
A copy of the sheet music and all the words can be found on the Mister Softee webpage.
Mister Softee China has created a menu that combines its classic American products of shakes, floats and sundaes with new Chinese products such as green tea ice cream, red bean ice cream, kiwi sundaes and milk tea floats.
While its American counterpart operates almost exclusively with trucks, Mister Softee China has kiosks in downtown shopping areas and trucks throughout China's ever expanding suburban neighborhoods and business districts.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
-based ice cream truck
Ice cream van
An ice cream van or ice cream truck is a commercial vehicle which serves as a travelling retail outlet for ice cream, usually during the summer. Ice cream vans are often seen parked at public events, or near parks, beaches, or other areas where people congregate...
franchisor
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
popular in the Northeast. It was founded by William and James Conway (Oct. 30, 1927 - May 28, 2006) in 1956 in Philadelphia. It is one of the largest franchisors of soft
Soft serve
Soft serve is a term used to describe a type of ice cream that is softer than regular ice cream and that has been sold commecially since the late 1930s.- History :...
ice cream
Ice cream
Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...
in the United States. It has about 350 franchisees operating 600 trucks in 15 states. The company is headquartered in Runnemede, New Jersey
Runnemede, New Jersey
Runnemede is a borough in Camden County, New Jersey, United States. As of the 2000 United States Census, the borough population is 8,533.Runnemede was incorporated as a borough by an Act of the New Jersey Legislature on March 23, 1926, from portions of the now-defunct Centre Township, based on the...
. It is still run by the Conway family; James Conway, Jr. is now President.
Jingle
The jingle played by Mister Softee trucks is instrumental and based on The Whistler and his Dog in 1960 by Les Waas. It is written in E-flat major with 6/8 time. In New York City, the trucks can only play the jingle while moving, to reduce noise.A copy of the sheet music and all the words can be found on the Mister Softee webpage.
Mister Softee in China
In 2007 Mister Softee established its first ice cream truck and ice cream shop in Mainland China located in Suzhou, Jiangsu. Mister Softee China is operated by Alex Conway, grandson of James Conway, and Turner Sparks. In 2008 Mister Softee China plans to begin expanding its core business and franchising throughout China's eastern region.Mister Softee China has created a menu that combines its classic American products of shakes, floats and sundaes with new Chinese products such as green tea ice cream, red bean ice cream, kiwi sundaes and milk tea floats.
While its American counterpart operates almost exclusively with trucks, Mister Softee China has kiosks in downtown shopping areas and trucks throughout China's ever expanding suburban neighborhoods and business districts.