Minuteman Salsa was a brand of salsa

Salsa (sauce)

Salsa may refer to any type of sauce. In American English, it usually refers to the spicy, often tomato based, hot sauces typical of Mexican and Central American cuisine, particularly those used as dips. In British English, the word typically refers to salsa cruda, which is common in Mexican ,...

 made in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. The brand was founded by Ryan Lambert, along with four associates during the summer of 2006 in reference to the illegal immigration

Illegal immigration

Illegal immigration is the migration into a nation in violation of the immigration laws of that jurisdiction. Illegal immigration raises many political, economical and social issues and has become a source of major controversy in developed countries and the more successful developing countries.In...

 debate.

According to the company's Web site, Minuteman Salsa is America's only 100% United States-made salsa. The company boasts of its "Americanness" as its main selling point, claiming the salsa is made in America using "American ingredients". The company's Web site criticizes "Big Salsa" for owning factories outside the United States.

Minuteman Salsa and founder Ryan Lambert were awarded a "Bum Steer

A bum steer

To give a bum steer is a predominantly Australian and New Zealand idiom which is evident from the 19th century use and means to provide information that is not correct, was not found helpful, or caused one to be led astray...

" award by the Texas politics and culture magazine Texas Monthly

Texas Monthly

Texas Monthly is a monthly American magazine headquartered in Austin, Texas. Texas Monthly is published by Emmis Publishing, L.P. and was founded in 1973 by Michael R. Levy, Texas Monthly chronicles life in contemporary Texas, writing on politics, the environment, industry, and education...

 in the January 2007 issue. The salsa and its founder appeared in numerous newspapers (including the El Paso Times

El Paso Times

The El Paso Times is the English-language newspaper for the U.S. city of El Paso, Texas. The paper was founded in 1881 by Marcellus Washington Carrico. It originally started out as a weekly but within a year's time, it became the daily newspaper for the frontier town.The newspaper has a daily...

, Fort Worth Star-Telegram

Fort Worth Star-Telegram

The Fort Worth Star-Telegram is a major U.S. daily newspaper serving Fort Worth and the western half of the North Texas area known as the Metroplex. Its area of domination is checked by its main rival, The Dallas Morning News, which is published from the eastern half of the Metroplex. It is owned...

) and radio talk shows discussing the product.

Minuteman Salsa donates a portion of its profits to the Minuteman Project

The Minuteman Project Inc.

The Minuteman Project is an activist organization started in April 2005 by a group of private individuals in the United States to monitor the United States – Mexico border's flow of illegal immigrants. Co-founded by Jim Gilchrist, the name derives from the Minutemen, militiamen who fought in the...

, a group of American citizens whose goal is to deter illegal crossings of the United States–Mexico border.

The salsa's slogan was "Deport Bad Taste."

External links

• Albuquerque Journal Article