Million Model Catwalk
Encyclopedia
Million Model Catwalk is a campaign website for Fashion Targets Breast Cancer
UK. The website was launched on the 7th April 2009 by Breakthrough Breast Cancer
and forms part of the charity's annual promotional activities within the UK.
The website offers women the opportunity to interact with the brand by creating an online avatar version of themselves which involves uploading their photo, choosing an outfit from the 2009 Fashion Targets Breast Cancer range and then taking part in a virtual catwalk debut alongside nine celebrities who are supporting the campaign: Leah Wood
, Sarah, Duchess of York
, Jade Jagger
, Bryan Ferry
, Abigail Clancy
, Sara Cox
, June Sarpong
, Duncan James
and Mark Foster (swimmer)
.
Million Model Catwalk also features fashion advice and Spring/Summer trends from stylist Gerry DeVeaux, celebrity footage, behind-the-scenes celebrity gossip from the campaign fashion shoot, and the complete Fashion Targets Breast Cancer product range which features an instant ‘click to buy’ mechanic linking through directly to retailer websites. Everything in the range carries a 30% donation to Breakthrough Breast Cancer
.
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer is a charity campaign launched in the UK in 1996 by Breakthrough Breast Cancer . M & S has sold a wide range of charitable women's clothes for Breakthrough Breast Cancer for many years. The charity is best known for its famous 'target' logo t-shirt designed by Ralph...
UK. The website was launched on the 7th April 2009 by Breakthrough Breast Cancer
Breakthrough Breast Cancer
Breakthrough Breast Cancer is a United Kingdom charity committed to fighting breast cancer through research, campaigning and education. Its vision is "to work for a future free from the fear of breast cancer".-History:...
and forms part of the charity's annual promotional activities within the UK.
The website offers women the opportunity to interact with the brand by creating an online avatar version of themselves which involves uploading their photo, choosing an outfit from the 2009 Fashion Targets Breast Cancer range and then taking part in a virtual catwalk debut alongside nine celebrities who are supporting the campaign: Leah Wood
Leah Wood
Leah Wood is the British daughter of Rolling Stones band member, Ronnie Wood and his wife Jo Wood.Leah is a singer and model. Leah and her band have supported David Bowie on tour and has worked as a model, appearing in various newspapers and magazines...
, Sarah, Duchess of York
Sarah, Duchess of York
Sarah, Duchess of York is a British charity patron, spokesperson, writer, film producer, television personality and former member of the British Royal Family. She is the former wife of Prince Andrew, Duke of York, whom she married from 1986 to 1996...
, Jade Jagger
Jade Jagger
Jade Sheena Jezebel Jagger is an English jewelry designer, socialite and former model.-Early life:Jagger was born in Paris, France. She is the only child of Bianca , a Nicaraguan-born actress and philanthropist, and Mick Jagger, an English musician and actor...
, Bryan Ferry
Bryan Ferry
Bryan Ferry, CBE is an English singer, musician, and songwriter. Ferry came to public prominence in the early 1970s as lead vocalist and principal songwriter with the band Roxy Music, who enjoyed a highly successful career with three number one albums and ten singles entering the top ten charts in...
, Abigail Clancy
Abigail Clancy
Abigail Marie "Abbey" Crouch is a British lingerie and catwalk model and television presenter.-Early life:...
, Sara Cox
Sara Cox
Sara Cox , known as "Coxy", is an English TV presenter and radio DJ, most well known for presenting the breakfast show on BBC Radio 1 between 2000 and 2003...
, June Sarpong
June Sarpong
June Sarpong MBE is an English television presenter of Ghanaian descent.-Education:Sarpong was born in London to Ghanaian parents. She was educated at Connaught Girls School in Leytonstone and Sir George Monoux College in Walthamstow....
, Duncan James
Duncan James
Duncan Matthew James Inglis is an English singer, actor and television presenter. He is best known as a member of the boyband Blue.-Early life:...
and Mark Foster (swimmer)
Mark Foster (swimmer)
Mark Andrew Foster is a British professional swimmer, specialising in butterfly and freestyle at 50 metres....
.
Million Model Catwalk also features fashion advice and Spring/Summer trends from stylist Gerry DeVeaux, celebrity footage, behind-the-scenes celebrity gossip from the campaign fashion shoot, and the complete Fashion Targets Breast Cancer product range which features an instant ‘click to buy’ mechanic linking through directly to retailer websites. Everything in the range carries a 30% donation to Breakthrough Breast Cancer
Breakthrough Breast Cancer
Breakthrough Breast Cancer is a United Kingdom charity committed to fighting breast cancer through research, campaigning and education. Its vision is "to work for a future free from the fear of breast cancer".-History:...
.