Mighty Taco
Encyclopedia
Mighty Taco is a Mexican-style fast-food restaurant chain in the Buffalo, New York
area. All Mighty Taco restaurants are owned and operated by Mighty Taco Inc., a privately owned corporation.
The first Mighty Taco opened at 1247 Hertel Avenue in Buffalo, NY
on August 31, 1973. There were four original owners: Dan Scepkowski, Andy Gerovac, Ken Koczur and Bruce Robertson. Dan Scepkowski is the current owner of the company having bought out the other founders. Today, Mighty Taco Inc. operates 18 restaurants in the Buffalo area.
As of July 2006, Mighty Taco has made significant changes to their slogan, food wrappers, bags, beef, cheeses, refried beans
, and tortilla chips. The fall of 2007 also brought more changes in some of the brands Mighty Taco used to carry. It no longer serves Aunt Rosie’s Loganberry, replacing it with locally produced Johnnie Ryan loganberry made with cane sugar, or brand name bottled water.
, mild sauce and Chipotle
chili recipes are signature products of Mighty Taco. Their trademark Roastito consists of chicken breast or steak in a large or small tortilla with roasted peppers & onions, sharp cheddar cheese and sour cream. Mighty Taco's menu also consists of a selection of taco
s, burrito
s, fajita
s, and nachos
. For vegetarians
, Mighty Taco provides vegetarian and bean tacos. Mighty Taco also has the famous "El Niño Burrito" which features a 1/2 pound of ground beef.
In 2008, Mighty Taco began serving the "Buffito" which consists of chicken strips flavored with Buffalo style hot sauce and blue cheese dressing. In 2009, Mighty Taco began serving the "Mighty Fish Taco" consisting of a battered fish filet, lettuce, tomato, cheese, tartar sauce or salsa.
Gear Up, Mighty Taco logo wear available online and at select locations.
Project Chow Down launched October 25, 2010, shipping Beef & Cheese Burritos to anywhere in the United States
Red Card / Fantastic Plastic - use this card in store or coming soon for internet purchases
TV advertisements, created by Paragon Advertising. Their television commercials have won several awards. (Notably, these "commercials" are also designed to be permissible on "commercial-free" public television stations, and WNED-TV
airs the "advertisements" when promoting Mighty Taco as a supporter.) Their radio advertisements also are of note, usually parodies
of popular culture, such as prescription commercials, with a non sequitur at the end of the commercial directing listeners to Mighty Taco.
The company also owns trademarks on Super Mighty, Mighty Taco, Salsa Lito - Burrito, Burrito De-Lite, Roastitos, Buffito, Buf-Mex At Its Best, and El Nino Burrito.
Association. Mighty Taco has also been actively involved in the support of local music of the Buffalo area and the University at Buffalo sports program; fans of the men's basketball team, the UB Bulls, are referred to as Mighty Maniacs.
(Coming Soon)
Buffalo, New York
Buffalo is the second most populous city in the state of New York, after New York City. Located in Western New York on the eastern shores of Lake Erie and at the head of the Niagara River across from Fort Erie, Ontario, Buffalo is the seat of Erie County and the principal city of the...
area. All Mighty Taco restaurants are owned and operated by Mighty Taco Inc., a privately owned corporation.
The first Mighty Taco opened at 1247 Hertel Avenue in Buffalo, NY
Buffalo, New York
Buffalo is the second most populous city in the state of New York, after New York City. Located in Western New York on the eastern shores of Lake Erie and at the head of the Niagara River across from Fort Erie, Ontario, Buffalo is the seat of Erie County and the principal city of the...
on August 31, 1973. There were four original owners: Dan Scepkowski, Andy Gerovac, Ken Koczur and Bruce Robertson. Dan Scepkowski is the current owner of the company having bought out the other founders. Today, Mighty Taco Inc. operates 18 restaurants in the Buffalo area.
As of July 2006, Mighty Taco has made significant changes to their slogan, food wrappers, bags, beef, cheeses, refried beans
Refried beans
Refried beans is a dish of cooked and mashed beans and is a traditional staple of Mexican and Tex-Mex cuisine, although each cuisine has a somewhat different approach when making the dish.-Ingredients and preparation:...
, and tortilla chips. The fall of 2007 also brought more changes in some of the brands Mighty Taco used to carry. It no longer serves Aunt Rosie’s Loganberry, replacing it with locally produced Johnnie Ryan loganberry made with cane sugar, or brand name bottled water.
Products
The taco beef, beans, hot sauceHot sauce
Hot sauce, chili sauce or pepper sauce refers to any spicy sauce made from chili peppers and other ingredients.-Ingredients:There are many recipes for hot sauces - the common ingredient being any kind of peppers. A group of chemicals called capsaicinoids are responsible for the heat in chili peppers...
, mild sauce and Chipotle
Chipotle
A chipotle , or chilpotle, which comes from the Nahuatl word chilpoktli meaning "smoked chili pepper" is a smoke-dried jalapeño that tends to be brown and shriveled. It is a chili used primarily in Mexican and Mexican-inspired cuisines, such as Mexican-American and Tex-Mex.Varieties of jalapeño...
chili recipes are signature products of Mighty Taco. Their trademark Roastito consists of chicken breast or steak in a large or small tortilla with roasted peppers & onions, sharp cheddar cheese and sour cream. Mighty Taco's menu also consists of a selection of taco
Taco
A taco is a traditional Mexican dish composed of a corn or wheat tortilla folded or rolled around a filling. A taco can be made with a variety of fillings, including beef, chicken, seafood, vegetables and cheese, allowing for great versatility and variety...
s, burrito
Burrito
A burrito , or taco de harina, is a type of Mexican food. It consists of a wheat flour tortilla wrapped or folded around a filling. The flour tortilla is usually lightly grilled or steamed, to soften it and make it more pliable. In Mexico, refried beans or meat are sometimes the only fillings...
s, fajita
Fajita
A fajita is a term found in both traditional Mexican cuisine and in Tex-Mex cuisine, commonly referring to any grilled meat served on a flour or corn tortilla. The term originally referred to the cut of beef used in the dish which is known as skirt steak. Popular meats today also include chicken,...
s, and nachos
Nachos
Nachos are a popular food based on nixtamalized corn, of Mexican origin associated with Tex-Mex cuisine that can be either made quickly to serve as a snack or prepared with more ingredients to make a full meal. In their simplest form, nachos are tortilla chips or totopos covered in melted cheese...
. For vegetarians
Vegetarianism
Vegetarianism encompasses the practice of following plant-based diets , with or without the inclusion of dairy products or eggs, and with the exclusion of meat...
, Mighty Taco provides vegetarian and bean tacos. Mighty Taco also has the famous "El Niño Burrito" which features a 1/2 pound of ground beef.
In 2008, Mighty Taco began serving the "Buffito" which consists of chicken strips flavored with Buffalo style hot sauce and blue cheese dressing. In 2009, Mighty Taco began serving the "Mighty Fish Taco" consisting of a battered fish filet, lettuce, tomato, cheese, tartar sauce or salsa.
Gear Up, Mighty Taco logo wear available online and at select locations.
Project Chow Down launched October 25, 2010, shipping Beef & Cheese Burritos to anywhere in the United States
Red Card / Fantastic Plastic - use this card in store or coming soon for internet purchases
Advertising
Mighty Taco is known for having unusual, somewhat surrealSurrealism
Surrealism is a cultural movement that began in the early 1920s, and is best known for the visual artworks and writings of the group members....
TV advertisements, created by Paragon Advertising. Their television commercials have won several awards. (Notably, these "commercials" are also designed to be permissible on "commercial-free" public television stations, and WNED-TV
WNED-TV
WNED-TV is a Public Broadcasting Service member Public televisionstation in Buffalo, New York. Owned by the Western New York Public Broadcasting Association, it broadcasts on digital channel 43 from studios in downtown Buffalo and a transmitter located in Grand Island, New York...
airs the "advertisements" when promoting Mighty Taco as a supporter.) Their radio advertisements also are of note, usually parodies
Parody
A parody , in current usage, is an imitative work created to mock, comment on, or trivialise an original work, its subject, author, style, or some other target, by means of humorous, satiric or ironic imitation...
of popular culture, such as prescription commercials, with a non sequitur at the end of the commercial directing listeners to Mighty Taco.
The company also owns trademarks on Super Mighty, Mighty Taco, Salsa Lito - Burrito, Burrito De-Lite, Roastitos, Buffito, Buf-Mex At Its Best, and El Nino Burrito.
Slogans
- Join the taste revolution!
- Make mine mighty
- The taste of our town
- Get Mighty
- The Home of Mexican Magic, The Spice of Life
- Taste is everything
- What more could you want?
- Mighty Taco, Mighty Taco, Mighty Taco (chanting style)
- Buf-Mex at its Best
- Right About Now
- Be Well! Be Mighty!
- Nothing Says "I love you" Like a Huge Bag of Burritos
- Your old gold is worth its weight in tacos at Mighty Taco
- Our one location makes 'em best! (original no longer in use)
NOCO Energy Corporation-Mighty Taco relations
As of Friday July 16th, 2010, Mighty Taco has an outlet in a NOCO Energy Corporation-Owned NOCO Express store in Buffalo, NY. The two companies have a deal that will last 10 years. Please see this Buffalo News Article on this for more information.Charity donations
Mighty Taco donates cash or merchandise to a variety of local causes, including fund-raising events for schools, churches, charities, non-profit organizations and private individuals in need. Every year, a large donation is made to the Leukemia Society and the AlzheimersAlzheimer's disease
Alzheimer's disease also known in medical literature as Alzheimer disease is the most common form of dementia. There is no cure for the disease, which worsens as it progresses, and eventually leads to death...
Association. Mighty Taco has also been actively involved in the support of local music of the Buffalo area and the University at Buffalo sports program; fans of the men's basketball team, the UB Bulls, are referred to as Mighty Maniacs.
Locations
Mighty Taco has 18 locations throughout the Western New York region- Amherst: 3140 Niagara Falls Blvd. (Near Robinson)
- Amherst: 9360 Transit Rd. (Near Casey)
- Buffalo: 2363 Delaware Ave. (Just North of Hertel Ave.)
- Buffalo: 1039 McKinley Parkway (at Bailey Avenue in/@ NOCO)
- Cheektowaga: 2021 Walden Ave. (Across from the Galleria Mall)
- Depew: 1435 French Rd. (Just West of Transit)
- East Aurora: 123 Grey St. (Near Boies Alley)
- Grand Island: 2455 Grand Island Blvd. (Across from Fantasy Island)
- Hamburg: 5999 South Park Ave. (Near Agri Center)
- Lockport: 5691 S. Transit Rd. (Near Robinson)
- Niagara Falls: 2591 Military Rd. (Near Porter)
- Orchard Park: 3340 Southwestern Blvd. (Near Union)
- Tonawanda: 2309 Eggert Rd. (At Sheridan Dr.)
- Tonawanda: 1762 Sheridan Dr. (At Delaware Rd.)
- City of Tonawanda: 92 Niagara St. (Near Main St.)
- West Seneca: 2884 Ridge Rd. (Near Seneca St.)
- Williamsville: 6930 Transit Rd. (At Wehrle Dr.)
- Williamsville: 5495 Sheridan Dr. (Near International Dr.)
(Coming Soon)
- Henrietta: 420 Jefferson Rd. (Near West Henrietta Rd.)
Former Loactions
- Elmwood and Forest
- Maple Rd. and North Forest Rd. plaza (now Fuji Gril)
- Vineyard Drive, Fredonia, NY
- Grant and Amherst